Digital Marketing Blog.
Our digital marketing blog breaks down countless marketing concepts, talks about industry news, and explores material that otherwise remains surface-level. A large part of the fun of our work is the education process, sharing ideas and concepts with clients and readers while bettering Rizzo Young in the process.
COVID-19 PPC Strategy
One of the major marketing challenges amidst the COVID-19 pandemic is PPC or Pay Per Click marketing strategies.
A lot of businesses have been cutting their advertising budgets during these times. Reuters reports an estimated pullback of $26 billion in ad spend across the board, a 10.6% reduction. There are a couple of useful changes to help your business’s PPC strategy succeed during the coronavirus.
Social Media Positivity
Word spreads fast on social media and gives platforms the immediate ability to influence people’s feelings and opinions. Social media has certainly done its part during the spread of the coronavirus.