Digital Marketing Blog.
Our digital marketing blog breaks down countless marketing concepts, talks about industry news, and explores material that otherwise remains surface-level. A large part of the fun of our work is the education process, sharing ideas and concepts with clients and readers while bettering Rizzo Young in the process.
Emerging Dynamics in Social Media Marketing for 2024
As we leap into 2024, the landscape of social media marketing is evolving with unprecedented momentum, shaping the way brands interact with their audiences. Grasping the latest trends in this fast-paced digital realm is not just beneficial—it is essential for any business aiming to remain at the forefront of their industry. Here, we delve into the pivotal trends that are defining the future of social media and digital marketing in 2024.
Social Media Ad Spending: The Growing Investment in Visual Platforms like Instagram
As the dynamic world of digital marketing evolves, it's evident that brands are making strategic shifts in where they allocate their budgets. At the heart of this transformation is the rise of visual content platforms, with a distinct emphasis on "Social Media Ad Spending".
Chinese Spamouflage: Meta Cracks Down on 'Largest Ever' Operation
China, an economic and technological powerhouse, is delving into the realm of covert online operations on an unprecedented scale with the emergence of "Chinese Spamouflage". We shed light on the latest findings that expose the vast digital influence operations originating from China and span numerous platforms.
Social Selling: Marry Digital Channels with Proven Sales Techniques
Harnessed by sales reps across industries and around the globe, social selling incorporates digital channels into the sales process.
Meta’s Earnings Miss Hurts Wall Street More than Users
As an ongoing trend, Meta made headlines yet again, this time because of Meta’s earnings miss. However, the reality of the situation is that the ‘miss’ doesn’t affect day-to-day users, at least on a micro level
Facebook Wi-Fi in 2022: Target Local Users with Increased Check-Ins
Businesses around the world plan to harness the power of Facebook Wi-Fi in 2022. With new features rolling out monthly, Facebook Wi-Fi allows users to attract local visitors by activating their existing Wi-Fi.
France Fined Google & Facebook Over Their Exploitative Use of Cookies
On December 31st, 2021, the country of France fined Google and Facebook, 150 million euros and 60 million euros, respectively, over their exploitative use of cookies.
Instagram Content Scheduling
Businesses of all kinds are utilizing the power of social media tools like Instagram to grow a following and stay connected and communicative with their customers and community, the latest being Instagram content scheduling via Facebook.
Brand Awareness via Facebook & Instagram
Marketing and building brand awareness through social media are a must if you want to grow your business. It’s common knowledge that social media platforms are a fantastic way to get your products or services in front of the masses and build a fantastic brand image.
Facebook Allows Face Mask Ads
When the Coronavirus pandemic first reached the United States, it brought mass amounts of panic-buying, accompanied by those who took advantage of the hysteria and bought huge quantities of products to sell at an inflated price. There were nation-wide shortages of toilet paper, cleaning supplies, and face masks as everyone prepared to hunker down and protect themselves from contracting COVID-19.
Facebook Introduces Shops
Ever since the Coronavirus pandemic hit the nation hard, there has been a massive correlated influx of online presence. When the lockdown was in full swing and the vast majority of Americans found themselves in quarantine, there was nowhere else to turn to buy products but the internet.
Cross-Posting Facebook Stories
Facebook and Instagram are introducing the ability to cross-post stories on both platforms. If this is successful, it will make cross-platform users happy while simultaneously cutting down on regular posting times.
This is particularly important as social media managers and users spend a lot of time on content creation, sometimes even on duplicate content creation. With more stories available on Instagram, the algorithms will be able to do a better job of ranking what to show first.
Spotting Fake Social Media Profiles
In today’s world, fake profiles are a common facet of social media. These fake social media profiles are used for different reasons, some more significant than others.
Because of this trend, learning how to spot them can mean a world of difference, both in terms of your business’ social media marketing strategy and in terms of the information that you take in and share.
Popular social media platforms, such as Instagram and Facebook, realize this and have been implementing new policies to try to limit these fake profiles on their platforms. However, even with these policies, it’s difficult to capture all of them.
So, here’s how you can begin to discern the real from the fake.
Unfold Your Social Media Stories
Squarespace's recent Unfold acquisition is the answer to your question. In the realm of spontaneity, small and medium businesses have been struggling to build their brand presence with minimal marketing revenue spent.
Succeed with Facebook Ads
Organic Facebook reach is not what it was when the platform first came out 15 years ago. On January 11, 2018, Mark Zuckerberg posted the following. In summary, organic reach is not what it used to be for pages. Instead, the focus is being placed on your friends and family.
The End of an Era?
The past few years have been rough for Facebook from a PR standpoint. From Russians using its platform to interfere in the 2016 election, to the selling of user data, to the infamous one-day outage, and more, the mega-corporation has become an easy target for public distrust. All of these events have led to to the latest bit of news surrounding Facebook: Congress clamoring for a breakup.
5 More SMM Tips
Standing out on social media isn't easy for a small business. Naturally, small businesses don't have the capital nor the brand awareness that a Fortune 500 company has. However, there are several steps that you can take to ensure that you're conveying a professional and credible tone across all of your social media channels.
Back in June, we shared five key tips for social media marketing. For those just starting to up their social media game, here are five more tips to get you going.
Facebook Isn't Going Anywhere
Lately, Facebook has featured heavily in the news, oftentimes with a negative connotation. Numerous sources have advocated and cheered the deleting of Facebook profiles in the midst of the Cambridge Analytica scandal. While we aren’t here to talk politics, we are here to discuss effective digital marketing strategies. And as it relates to this scandal, Facebook isn’t going anywhere.