Digital Marketing Blog.
Our digital marketing blog breaks down countless marketing concepts, talks about industry news, and explores material that otherwise remains surface-level. A large part of the fun of our work is the education process, sharing ideas and concepts with clients and readers while bettering Rizzo Young in the process.
The Evolution of SEO: Transforming Digital Visibility
In today's digital age, the importance of Search Engine Optimization (SEO) is undeniable. Businesses globally rely on SEO not just to enhance their online visibility but also to foster organic growth. SEO serves as the bridge between brands and their potential consumers in the vast digital marketplace. By harnessing the power of SEO, businesses can drive traffic, generate leads, and boost sales.
LGBTQIA Marketing: Building Trust and Inclusion Beyond Pride
In today's diverse society, it is essential for businesses to embrace LGBTQIA inclusion in their marketing strategies. As companies strive to build stronger connections with the LGBTQIA community, it is crucial to understand the significance of trust, representation, and authenticity.
AI Chatbots: Revolutionizing Copywriting for the Modern Age
In the digital era, communication channels have expanded exponentially, and businesses are constantly seeking innovative ways to engage with their customers, such as AI chatbots. These intelligent virtual assistants are capable of simulating human-like conversations
Google I/O 2023: Notable Search Upgrades and SEO Strategies
At Google I/O 2023, an event highly anticipated by tech enthusiasts and SEO professionals, Google showcased its latest innovations and developments, revolutionizing the search landscape.
Omnichannel Marketing: Creating an Unparalleled Customer Experience
In the rapidly changing digital world, omnichannel marketing allows brands to create an unparalleled customer experience. In a nutshell, an omnichannel approach focuses on marketing to an audience across multiple platforms.
Prioritize Customer Retention Over Acquisition for an Improved Sales Strategy
Heading into 2023, businesses shifted their sales strategy to prioritize customer retention. In fact, acquiring new customers is 5x as expensive as simply retaining an existing customer.
2023 Web Design: 4 Trends You Need to Know in New Year
2023 web design has come a long way since simple text and links. Now, designers and marketers have unlimited options when it comes to images, design, interactivity, features, and more.
Social Shopping: Effortlessly Blend eCommerce with Your Digital Marketing Strategy
As eCommerce sales dominated Black Friday and Cyber Monday, social shopping gained widespread acceptance as a new methodology for driving digital sales.
Google Analytics 4: Understanding the New Iteration of Tracking Tech
Months ago, Google began promoting the new iteration of its tracking technology: Google Analytics 4, the follow-up to Universal Analytics.
Google’s EAT Principle: Defining What it Takes for SEO Success
For business owners outside of the marketing world, Google’s EAT Principle defines what it takes to achieve success with search engine optimization (SEO).
Content Atomization: Expanding the Lifespan of Your Marketing
With the time, effort, and budget dedicated to creating continual marketing materials, content atomization gained in popularity over recent years.
Voice Search: Optimize Your Website for Stronger SEO
Search Engine Optimization (SEO) evolves just as any other marketing subset does, and voice search is the latest step in that evolution.
Google News Showcase Concerns Spark New Germany Antitrust Probe
As big tech companies continue to face increased international scrutiny, Google News Showcase concerns sparked a new Germany antitrust probe.
Facebook Wi-Fi in 2022: Target Local Users with Increased Check-Ins
Businesses around the world plan to harness the power of Facebook Wi-Fi in 2022. With new features rolling out monthly, Facebook Wi-Fi allows users to attract local visitors by activating their existing Wi-Fi.
2021 Marketing Strategy
With a new year comes new challenges for marketers who must continue to evolve themselves and their businesses, while developing their 2021 marketing strategy.
Here are a few of the hottest 2021 marketing strategy trends that will help you stay ahead of the curve.
‘Mutually Beneficial’ Outbound Links
As a digital marketing practice, mutually beneficial outbound links can benefit everyone involved.
In SEO, it is important to make sure your information and content have a foundation of inaccurate information. One way to do this is to link your sources as ‘outbound’ links in your text. Not only is this a good way to show Google you are using quality information, but it is also a great way to build a linking network and find people who will promote your work for you.
Squarespace Google Search Console
Squarespace, a popular website design platform, can now display Google Search Console reporting. Up until now, users had to verify their website with Google before being able to access Google Search Console Reports.
SEO Horror Stories
Halloween has come and gone, but these SEO horror stories are nonetheless scary.
If you are familiar with the world of SEO, then you know that things do not always go to plan, and when they go wrong… it can be disastrous. The thing is, there are plenty of resources online on how to correctly approach SEO, and what you should do, which is great! But there are not all that many resources showing the dark side of SEO, and how it can go wrong.
The sad thing is that most of the time, these SEO malpractices are not purposeful. Rather, they are often the result of people optimizing their websites poorly without actually realizing they are making a mistake (or doing something they can get penalized for). Here are some textbook examples of how not to approach SEO.
SEO and PPC Data for Better Results
At a surface level, SEO and PPC data may seem to be at opposite ends of the marketing spectrum. SEO is a long term game focused on nuanced strategies; PPC is a faster-paced approach with potential for immediate results.
SEO for Google’s Algorithm
For those who post content online, it may seem like there’s cause for concern every time Google releases a new algorithm update. Oftentimes, new updates make us wonder whether or not our content will still be relevant and perform optimally in search engine result pages.