Digital Marketing Blog.
Our digital marketing blog breaks down countless marketing concepts, talks about industry news, and explores material that otherwise remains surface-level. A large part of the fun of our work is the education process, sharing ideas and concepts with clients and readers while bettering Rizzo Young in the process.
Squarespace Begins Email Marketing
Let's play a word association game.
When the phrase "email marketing" comes to mind, what do you think of?
For many, they immediately picture a platform, such as MailChimp, Constant Contact, or ActiveCampaign. Although there are other companies out there focused on email marketing, these three have generally been the ringleaders for close to two decades.
However, that's all about to change.
Third-Party Reviews: The Future of Your Business
They are often seen as a blessing or a curse. Third-party reviews have the power to change not only how people perceive you, but how your business functions as a whole.
On the surface, reviews from platforms such as Google, Facebook, and Yelp are a tool for individuals to determine whether or not they should invest their time and money in a business. But on the back end, business owners find themselves haunted by negative scores.
Where’s the Value?
Regardless of how you position your business, there must be a readily apparent value proposition. This is one of the most fundamental concepts of marketing, yet it all too often seems to be misunderstood.
Every time you post to social media, send out an email newsletter, or launch a paid advertising campaign, you have mere seconds to capture your prospect’s attention. With such little time, you have to discern whether or not your offering is strong enough.
Ghost Banning: The Spooky Side of Social Media
You’ve just created a new social media account.
You put up your content, copy, and filled both with hashtags. But it’s eerily quiet.
No followers. No likes. No engagement.
Spooky.
After logging into a separate account, you tried searching for the account with issues.... and it wasn’t there.
It wasn’t listed as a follower. Its posts didn’t show up when you searched for the latest posts by hashtag. And it most certainly didn’t appear in the search results.
You’ve been ghost banned.
Quora Marketing: Strut Your Stuff
Recently, I started taking a digital marketing course that mentioned the concept of marketing on Quora. After joining, I realized in no time at all that Quora is an easy way to demonstrate my digital marketing expertise.
Don't Wait. Market Now.
Throughout my time consulting, I’ve met numerous people who insist on waiting for their product to be ready or their business to be formalized before they begin their marketing efforts. My advice: Don’t wait. Market now.
Facebook Isn't Going Anywhere
Lately, Facebook has featured heavily in the news, oftentimes with a negative connotation. Numerous sources have advocated and cheered the deleting of Facebook profiles in the midst of the Cambridge Analytica scandal. While we aren’t here to talk politics, we are here to discuss effective digital marketing strategies. And as it relates to this scandal, Facebook isn’t going anywhere.