Email Marketing

Email marketing remains one of the highest-ROI channels in digital marketing when done right. The difference between a campaign that converts and one that gets ignored comes down to strategy, design, and execution. The Rizzo Young Marketing team has worked across virtually every major email marketing platform. We build most client campaigns through Squarespace Campaigns for a fully integrated, cost-effective solution that ties directly into the branding we've already built for your website.

Our approach starts before a single email is written. We verify contact lists, segment audiences, and build custom templates that create familiarity without feeling repetitive. From there, every campaign is built around a single, clear call to action because when subscribers know exactly what you want them to do, they're far more likely to do it.

We come in with fresh eyes, a vetted contact list, and a clear plan for improving open rates and click-through rates from day one. Every campaign we send is an opportunity to learn, refine, and improve. Over time, the patterns that emerge from that process are what separate a good email program from a great one.

  • Email List Verification

    Email verification is one of the most overlooked steps in email marketing…and one of the most important. Sending campaigns to outdated, inactive, or invalid addresses drives up bounce rates, damages sender reputation, and pulls down your overall deliverability. We verify every contact list before a single campaign goes out, and continue vetting on an ongoing basis as lists grow and change.

    Beyond removing bad addresses, verification ensures your campaigns are reaching real individuals with active inboxes as opposed to general inboxes, defunct accounts, or spam traps. A smaller, cleaner list consistently outperforms a large unvetted one, and the metrics reflect it almost immediately. It's not about how many people you're sending to; it's about how many of the right people are actually receiving it.

  • Email Template Design

    A well-designed email template does two things: it reinforces your brand identity and it makes it easy for the reader to take action. We build custom templates for every client, pulling directly from the same fonts, colors, and visual language established on your website. The result is a cohesive experience that feels familiar to your audience whether they're on your site or in their inbox.

    Templates are designed to be flexible without sacrificing consistency. Layouts can be reused across campaigns for branding familiarity while the content, imagery, and messaging evolve with each send. Every template is also optimized for mobile, properly sized imagery, and a single focused call to action that gives readers one clear next step.

  • Contact List Management

    Your contact list is the foundation of your entire email program. A list full of outdated, unverified, or unsegmented contacts undermines every campaign you send. We start by auditing and verifying your existing list, removing inactive addresses and ensuring every contact is a real person with an active inbox. From there, we segment your audience into categories that make sense for your business and goals.

    Segmentation means the right message reaches the right people at the right time. Whether you're speaking to existing customers, prospects, or a specific demographic within your audience, tailored campaigns consistently outperform one-size-fits-all sends. This keeps your list healthier and more engaged over time.

  • Email Campaign Management

    Managing an email campaign goes well beyond hitting send. We handle everything from copywriting and scheduling to resends and performance tracking, building a program that grows smarter with every campaign. Even subscribers who received a previous send benefit from a resend, because every email is competing against hundreds of others in a crowded inbox. Staying relevant is about repetition done right.

    Rather than one-off A/B tests that produce inconclusive results, we let patterns emerge naturally over time. Each campaign builds on the last. Open rates, click-through rates, and engagement trends inform every decision moving forward. The goal is a program that continuously improves, not one that flatlines after the first send.

2025

New York

The Atlast Project →

“Our organization has been working with RizzoYoung for approximately 18 months and have been very pleased with the results. Rick and Maria are very responsive, proactive, and bring both a practical and nuanced perspective to our discussions. They also take the time to learn our needs and ways of working. Very adaptable. We look forward to continuing our relationship with them.”

Timothy Hudson