Are Super Bowl Ads Worth the Price?
The Super Bowl is one of the most anticipated and watched sporting events every year. With millions of people watching the Super Bowl, it is has easily become THE marketplace for companies looking to gain new customers.
If you have watched a Super Bowl, you know that some of the best commercials are aired during the game. Companies go all out spending millions of dollars for commercials. In fact, the average price for a 30-second slot is over $5 million!
With all this hype about the Super Bowl commercials, it leaves some people wondering if spending money on a Super Bowl ad is worth the price.
Why Businesses Pay The High Price
So why are companies willing to pay such a high price for an ad that is less than one minute? Many businesses that run Super Bowl ads just cannot pass up the attention that the commercials receive. It is too big of an audience to pass up the chance to be seen. Most of us, as viewers, can relate to looking forward to each commercial during the Super Bowl and seeing what each one entails.
This attention that commercials get is simply too much to just pass up for companies. Putting together an amazing commercial is not an easy task and is estimated to cost close to $5 million just have a commercial in this year’s Super Bowl. It is estimated that it will be close to $30 million to run a successful ad.
What drives this price up so much is the competition and the fact that TV providers, specifically CBS, realize the competition to reach such a large audience. CBS knows that companies are willing to pay to get their ads to millions of people so they do not hold back on the price of an ad.
However, competition is the main concern when it comes to making the ad worth it. Getting a spot in the Super Bowl and then having a mediocre commercial compared to others can negatively impact a company. That is what makes it a risk and why some do not see it as worth the price.
How to Make an Ad Worth It?
So how do these big companies make sure that they are making their Super Bowl ads worth the price? One source believes it is all about the message. Many commercials have funny, sad, or heartwarming commercials that may stick in a viewer’s head, but may not offer a call to action of some sort.
Successful ads provide a message to potential customers in a unique way that combines the wanted emotions with a way to actually start with a company. This is when a Super Bowl ad is worth it. However, it is easier said than done.
With the way the media is today, there are different methods that companies are using to stand out. Compared to past years when it was a one-shot ad, companies now run campaigns through social media and other ways to draw attention to the Super Bowl ad. Others are creating Super Bowl ads that are all about application instead of emotion with the belief that people will be intrigued to do what the commercial is offering.
No matter what strategy a company is using, there is a lot of thought that goes into the process of making sure a Super Bowl ad is worth it. Determining whether or not the price of a Super Bowl commercial is worth it, comes down to the companies strategy.
A successful ad can bring great results, while a mediocre one can be a huge loss. It all comes down to finding a way to make a unique commercial with a way to attract viewers to the company in some way, that is when it is worth the price.
To find a unique way to attract your customers, get in touch with the digital experts at Rizzo Young Marketing.