Content Marketing (Blogging).
Many have heard the phrase: Content, or content marketing, is king. In a recent survey, 89% of organizations rely on organic search as their most effective distribution channel, meaning it could easily make or break a business. In 2021, content is no longer about sharing an article and “being done with it”, which is why Rizzo Young identifies four key areas that sets our content marketing apart:
Branding
Search Engine Optimization
Readability
Imagery
With branding, Rizzo Young aims to create a content strategy reflective of your organization’s core values, mission, and goals. Through doing so, our clients have content strategies in alignment with their business vision.
As previously mentioned, SEO is ingrained in each of our six core services. With content marketing, SEO means writing content that can be easily understood by any search engine, helping clients to rank their content above the competition.
Unfortunately, the average American reads at a 7th to 8th-grade reading level. This means that content must be simplified for an audience, keeping users on your website longer. However, Rizzo Young does tailor each content strategy for our clientele, thus some prefer more technical verbiage.
A high-quality image is one of the key factors in deciding whether or not someone will give a piece of content a chance in the first place. With Rizzo Young, blurry imagery is a non-starter, so we either employ high-quality licensed or royalty-free images across all blog material.
To get started with your content marketing strategy, book a Planning Session with Rizzo Young.
Social Media Marketing (SMM).
In 2021, social media should be a key part of building your brand. As a social media marketing agency, we work with mainstream platforms, including Facebook, Instagram, LinkedIn, Google My Business, Twitter, and Pinterest, Reddit, and Tumblr. Starting this year, we’ve also added Snapchat, TikTok, Reddit, and Tumblr to our repertoire.
When Rizzo Young manages a social media platform, for all intents and purposes, we cover all aspects and features. This offers a holistic social media experience for our clients’ audience and keeps their presence updated as platforms regularly introduce new features. Through social media management, Rizzo Young also creates content with the goal of driving engagement for current and potential customers. Our digital marketing and advertising agency manages the following social media marketing channels:
Facebook
Instagram
LinkedIn
Google My Business
Twitter
Snapchat
TikTok
Pinterest
Reddit
Tumblr
Through our social media marketing experience, Rizzo Young has determined that content should satisfy four key areas of business interaction: Entertainment, Education, Connection, and Sales Support. Creating a process that regularly touches on these pillars of social media content, allows our clients to interact with their customer base in a nuanced, purpose-driven manner.
To get started with your social media marketing strategy, book a Planning Session with Rizzo Young.
Previous Social Media projects.