Emerging Social Media Trends
As if social media was not big enough already, the ongoing COVID-19 pandemic has made it even more important for running a business.
Despite its fast-paced nature, here are some emerging trends to keep top-of-mind.
Short-Term Content
It might seem contradictory to talk about producing temporary content, but the attention that such content gets in Instagram or Facebook stories, for example, is impossible to avoid. The number of new stories posted daily is now in the hundreds of millions.
Stories offer agencies a chance to publish rich and engaging content. You can ask your followers questions about the agency or their interests. You can even create a poll to help you create a better product or service.
If you have not yet given stories a try, now is the time!
Private Groups
Private social media groups have also grown in popularity in recent years. Businesses often have both a public and a private social media channel that they use.
The public channel is the common Instagram, Twitter, or Instagram feed. The private channel is often a private Facebook group or community on their website for their most engaged customers.
Offering a private group allows businesses to create different content and marketing strategies. It narrows and distinguishes their audience to those who are semi-interested and those who are actively engaged.
Better deals, product offers, or early release information can be posted on the private channel as an incentive for users to join.
Video Content
If you haven’t noticed yet, video content is dominating social media. It doesn’t matter what type of business you are in. Creating videos is crucial to success on social media.
Get creative with the content. Do a weekly series, interview customers, or create tutorial or explanatory videos that people can actually benefit from.
You can post videos easily to Facebook, Instagram, YouTube, Twitter, or wherever else you post to reach a larger audience.
Local Marketing
Social media platforms have made it easier than ever to reach local audiences. Try geo-tagging your posts or using local hashtags that only people in the community will engage with.
This has been a popular option for paid advertising, but now businesses can reach local communities organically. Whether you have operations in multiple cities or just one, local marketing can help you focus-in, so you are reaching all the right users.
Want to get your agency situated to take advantage of all the latest trends? Get in touch with the email marketing specialists at Rizzo Young Marketing.