Expert Branding in 2020

Strong branding and brand awareness is a key component of any successful company. It’s vital that consumers recognize your brand easily, and can link that brand instantaneously with a great product or service. All this just from recognizing your logo, colors, or slogan.

Building a good rapport with your target audience is a key element of a good branding strategy. But whether you’re starting on your new business venture for the first time, or rebranding your current company, it can be more of a challenge than you might think.

Sure, it’s pretty obvious that a new business has some legwork to do when it comes to establishing a successful brand, but businesses that have been around for a while aren’t off the hook. 

Established businesses may decide to rebrand for a variety of reasons. It’s not uncommon for older businesses to revamp their logo, colors, and other aspects associated with their initial business model and marketing strategy. It is more common than you might imagine.

Branding or rebranding a business is a big task, but many company owners still think it’s something that can be accomplished entirely in house. After all, who knows the business better than the people who already work there and are involved, right?

But while it may seem like a DIY job that can be completed internally, branding is significantly more difficult than it first seems, which is why it’s a good idea to hire a branding expert to help out. 

Why Hire A Branding Expert?

They’re just that… an expert.

For those who are new to the business world, considering all the aspects of successfully branding your business can be daunting. You likely have more than enough work already on your plate worrying about everything else that comes with getting a new business running smoothly. There’s no need to add more stress and risk the potential success of your company by trying to brand all by yourself.

If you already run a business and are looking to rebrand, the story isn’t much different; hiring an expert is still essential. There are loads of major companies that have experienced a significant boost in business through a successful rebrand, and most of them hired experts to do it. After all, a branding expert is exactly that… someone who knows exactly how to successfully brand a business. Consider companies like Uber, Aunt Jemima, or Uncle Bens, who underwent professional rebrands that boosted and, in some cases, saved their businesses. 

Save yourself from the hassle

Attempting to put in the time and effort to rebrand your own business is extremely overwhelming; there are numerous tasks to consider. Plus, it can take months to rebrand successfully. While it might be tough to let someone else take the reins, it will free up a lot of your time and allow you to focus your efforts elsewhere. 

Spreading your time and expertise too thin can not only negatively impact you but also your business. Bad branding can be costly, which is why it’s better to save yourself the hassle (and potentially some money) and hire an expert right off the bat.

Gain a different perspective

You might know everything there is to know about your business (as you should), but sometimes an external perspective can be a massive help when it comes to a rebrand. 

Typically speaking, those who are already involved in the day-to-day proceedings may miss important insights. They may be too narrow-minded and try to force certain aspects into the brand image. An external branding expert will be able to see the whole picture and bring new ideas.

To help with brand awareness

The overall goal of a brand is to make a company instantly recognizable. This includes how you market your brand, how you package your products, the design and color scheme of your website, and all the little logos and slogans you use regularly. A branding expert can work with your team to master these elements of your brand. 

A strong brand image is key to a successful and long-lasting business. Your brand must say something about your company while remaining recognizable to target consumers. Whether you’re starting on a new business venture, or rebranding your current company, hiring an expert could be the ideal step to get the job done. 

Looking to professionally brand or rebrand your company? Get in touch with branding specialists at Rizzo Young Marketing.