Facebook Wi-Fi in 2022: Target Local Users with Increased Check-Ins
Businesses around the world plan to harness the power of Facebook Wi-Fi in 2022. With new features rolling out monthly, Facebook Wi-Fi allows users to attract local visitors by activating their existing Wi-Fi across the social media platform’s network.
Aside from that, Facebook Wi-Fi comes equipped with additional marketing and advertising benefits for local benefits. With millions of Facebook users searching for Wi-Fi access on the platform, 2022 represents its banner year.
Set Up Facebook Wi-Fi in 2022
Setting up Facebook Wi-Fi in 2022 takes 20 minutes to do. In a three-step process, business owners equip their Facebook page with additional features to attract customers.
First, users must allow Facebook Wi-Fi in their router settings. This process depends on which router your business uses. Once that’s done, Facebook page admins gain the ability their page to the Facebook Wi-Fi. Finally, after reconnecting their wi-fi network, users should receive a dialog box asking to connect to Facebook’s Wi-Fi feature, and check in at the business location.
Benefits of Incorporating Facebook Wi-Fi in 2022
For those incorporating Facebook Wi-Fi in 2022, the feature offers several marketing and advertising benefits for businesses focused on their social media strategy.
Attract More Facebook Business Page Visitors
In 2022, friends and family members see visitor Facebook business check-ins. When someone uses Facebook Wi-Fi in 2022, they automatically check in to the business location, essentially tagging the page. This exponentially increases a business’ reach to that user’s pool of Facebook friends.
Beyond that, Facebook business pages often connect Facebook Wi-Fi to their Instagram profile. Because Facebook owns Instagram, they similarly instituted a seamless connection process. This allows Instagram users to access the wi-fi, expanding that profile’s reach as well.
Aside from a business page’s consistent customer roster, millions of Facebook users look for access to free wi-fi. With Facebook Wi-Fi enabled, this opens up a business’ reach to those who wouldn’t otherwise be aware of its existence.
Improve Facebook Analytics Capabilities
After a business installs Facebook Wi-Fi in 2022, the platform redirects those users to the Facebook business page. There, the users obtain the option to “like the page” and learn more about the business. Once it’s set up, the page comes equipped with improved Facebook analytics capabilities.
For instance, Facebook page admins can see the number of check-ins through their Facebook Wi-Fi in a given month. They can further dig into the information with data such as the number of unique users, first-time visitors, and returning users.
Advertise to Custom Audiences
For numerous businesses planning to employ Facebook Wi-Fi in 2022, advertising acts as the main benefit. After a page reaches 100 check-ins through Facebook Wi-Fi, page admins can create a Custom Audience. For the unacquainted, a Custom Audience would be a targeted advertising group of a certain set of people. In this case, advertisers target those only those who checked in through their page’s Facebook Wi-Fi. For advertisers, this offers a huge benefit as they can create campaign branding around the wi-fi access.
However, Facebook Wi-Fi also offers admins the ability to generate Lookalike Audiences. To distinguish between Custom Audiences, Lookalike Audiences are those who share similarities with the original group of people. Through Facebook’s audience creation functionality, it allows admins to scale how closely the Lookalike Audience resembles the original group of people, trading similarities for size of the audience.
Launch Facebook Wi-Fi in 2022
Technology evolves at an exponential pace. And even Facebook’s feature comes with older branding as opposed to its 2021 “Meta” name. Having said that, as social media platforms like Facebook/Meta evolve, they continual to roll out new benefits for the businesses that call it home.
To launch Facebook Wi-Fi in 2022, contact the Chicagoland digital marketing specialists at Rizzo Young Marketing LLC.