Memphis Web Design: Push New Boundaries with Bold Styles

Defining the 80’s art scene, designers in the 2020’s are now implementing Memphis web design. With the creativity of the 80’s, Memphis style pushed boundaries with bright colors and abstract shapes.

As with many marketing movements, what’s old is new. Trends of the past find their resurgence. And now is the time for Memphis.

What is Memphis Web Design?

Memphis web design incorporates bright, jarring, and undeniably unique elements. In doing so, Memphis design style offers websites a pop of style and color like no other style can. Beginning in Italy during 1981, designer Ettore Sottsass founded the style via the Memphis Group. Originally used fabrics and furniture, Ettore blended art deco, pop art, and vivid colors.

As time went on, Ettore’s style naturally became an element of website design. As a matter of fact, Memphis style now helps brands to express themselves and stand out among competition.

Key Elements of Memphis Website Design

Memphis web design blends a handful of unique elements and characteristics. Often, designers apply bright colors to pop against white or black backgrounds, creating contrast. Memphis style also incorporates pastels and neon highlights for extra dramatic effect. Web designers typically force their color schemes to clash against one another.

Aside from the color scheme, Memphis style features abstract shapes, patterns, and images. These are designed to bring out an emotional response, depending on the brand’s purpose. Furthermore, these shapes may come across as “unpredictable” mixing sharp and rounded edges.

Implementing Memphis Web Design

Memphis web design works so well because it does a great job of immediately grabbing a user’s attention. By drawing the user in, Memphis style generates additional website and brand engagement.

While a more outlandish design style like Memphis can seem like a risk (especially if it’s not a direction you generally take your creative decisions), the style is recognizable. Not only does Memphis style command attention, it gives off a fun, playful, and friendly feeling to visitors.

To implement Memphis web design for your brand, book an Intro Conversation with the digital marketers at Rizzo Young Marketing.