Should I Use TikTok for my Business?

Social media has become such a dominant force in today’s culture. According to Statista.com, the average person spends about 136 minutes on social media daily.

With social media becoming so popular, many businesses take advantage of it through the promotion of their businesses. Common social media platforms such as Facebook, Twitter, Instagram, and YouTube are the most well known. However, there has been a rise in the popularity of the new social media app called TikTok.

This leads to the big question: Should I use TikTok for my business?

So What is TikTok

TikTok is a mobile video-sharing app created in 2017, that allows its users to create an account and post a variety of unique, creative content in video format. It is a fun way to spread laughs and create new trends. Users are able to add features to their short videos such as music, text, emojis, etc. It can most commonly be compared to the once-popular (and now discontinued) social media platform, Vine.

TikTok has grown in popularity, especially among young teens. It’s presence can now be found worldwide, and TikTok is still continuing its growth as more users download the TikTok app every day. So, with all this growth how do you know if your business should use TikTok?

How Businesses Use Social Media

There are many common ways that businesses have used past social media platforms to promote their business. While TikTok’s differentiation has fueled its vibrant growth, this same uniqueness also opens it up to disadvantages in the social media advertising space.

Platforms like Facebook and Instagram are invaluable tools for running targeted digital advertising campaigns to razor-focused market segments. While TikTok is developing these capabilities, its advertising emphasis is mostly on influencer marketing at the moment. Furthermore, TikTok just doesn’t have the traditional base of communication and posting that we are used to.

Because it’s more based on trends consistent business promotion can be difficult at the moment. While this trendiness may effective for large corporations, small and medium-sized businesses generally won’t have the resources to compete in its current format.

This isn’t to say that TikTok doesn’t have potential. Having already accumulated millions of users, you can’t ignore the easy route to reaching thousands of users, augmenting your company’s exposure. Gary Vaynerchuk, a popular entrepreneur known for his social media strategies is confident that most businesses should use TikTok. While it’s still a new app and requires plenty of continued development, taking the steps to become an early TikTok adopter can pay dividends down the road.

Should Your Business Use TikTok?

There is no definitive answer to this question right now, but there are definitely pros and cons to be considered. While no one wants to waste resources promoting a business the wrong way, TikTok’s surge of growth can be a valuable opportunity.

It comes down to looking at the type of business you have and whether TikTok fits well within your overarching social media strategy. To start kickstart your company’s TikTok account, or to redefine your social media strategy entirely, get in touch with the digital experts at Rizzo Young Marketing.