TikTok Monetization in 2022: Its Reign of Dominance Persists
Heading into the New Year, many seek to understand TikTok monetization in 2022. Last year, TikTok seized the crown as the most downloaded app in the entire world. In fact, TikTok accumulated 656 million downloads last year. Instagram fell to the number two spot at 545 million downloads.
With TikTok growing into 2021’s hottest app, advertisers, businesses, and brands alike try to break through the glass ceiling, and harness the power of TikTok for marketing.
Basics of TikTok Monetization in 2022
The social media app stands out as holding a neon beacon to marketers and advertisers throughout the world. This propels TikTok monetization in 2022 to the front of the marketing toolbox.
Like other social media platforms, TikTok offers Ad Manager functionality. This capability resembles what one finds across Facebook, Instagram, and other competitor social media sites. Users hold the abilities to secure razor thin advertising features, carefully selecting their goal, audience, and budget. Once this is done, the advertiser merely designs their ad campaign. Again, very similar to other social media platforms.
However, TikTok’s influence reaches far. Recently, eCommerce goliath Amazon developed its TikTok Amazon Finds page. This page showcases products referenced across hundreds of thousands of TikTok videos. In addition, it promotes the TikTok-Amazon alliance as the former funnels users towards the latter for purchase.
TikTok Monetization in 2022 Launches Creator Next
On December 1st, 2021, TikTok launched Creator Next. This program represents the next step for utilizing TikTok monetization in 2022. Now that TikTok creators reach over one billion people globally, Creator Next provides TikTok users with next-level content creation capabilities.
Tips on TikTok
First, TikTok unveiled a new Tips feature. This feature allows platform users to send tips to creators, expressing their gratitude for the content they enjoy. Additionally, TikTok users get to keep the full tip value, aside from the processing fee.
To make tipping a possibility for TikTok monetization in 2022, TikTok incorporated Stripe. For the unacquainted, Stripe is one of the world’s leading payment processor companies. When a TikTok users sends a tip to a creator, Stripe charges a processing fee. This is where TikTok receives its percentage of the tip.
Video Gifts
Next, TikTok launched its Video Gifts program. This feature permits TikTok creators to collect Diamonds. Essentially, TikTok typically awards Diamonds based on a video’s popularity. Because quality TikTok videos often require intensive work, TikTok plans to reward its creators through this feature.
Once a creator receives a Diamond, they may redeem them for actual money, another way to implement TikTok monetization in 2022. Basically, Video Gifts act as a reward and monetary bonus program.
TikTok Creator Marketplace
Finally, TikTok instituted its TikTok Creator Marketplace. As with other social media platforms, such as YouTube and Instagram, TikTok creators collaborate with brands on sponsorship opportunities. These opportunities foster a win-win dynamic for brands and their influencers.
With the TikTok Creator Marketplace, the platform launched a haven for creators holding 10,000+ followers. Once they join, these creators connect with brands seeking sponsorship partners, yet another method for harnessing TikTok monetization in 2022.
Getting Started with TikTok Monetization in 2022
In 2022, businesses and organizations around the world rapidly vie to expand their repertoire of marketing and advertising capabilities. While getting started with TikTok monetization in 2022 is simple enough, the challenge falls to the execution.
For help with reimagining your TikTok presence and social media footprint entirely, contact the digital marketing specialists at Rizzo Young Marketing LLC.