Regardless of how you position your business, there must be a readily apparent value proposition. This is one of the most fundamental concepts of marketing, yet it all too often seems to be misunderstood.
Every time you post to social media, send out an email newsletter, or launch a paid advertising campaign, you have mere seconds to capture your prospect’s attention. With such little time, you have to discern whether or not your offering is strong enough.
Read MoreYou’ve just created a new social media account.
You put up your content, copy, and filled both with hashtags. But it’s eerily quiet.
No followers. No likes. No engagement.
Spooky.
After logging into a separate account, you tried searching for the account with issues.... and it wasn’t there.
It wasn’t listed as a follower. Its posts didn’t show up when you searched for the latest posts by hashtag. And it most certainly didn’t appear in the search results.
You’ve been ghost banned.
Read MoreRecently, I started taking a digital marketing course that mentioned the concept of marketing on Quora. After joining, I realized in no time at all that Quora is an easy way to demonstrate my digital marketing expertise.
Read MoreThroughout my time consulting, I’ve met numerous people who insist on waiting for their product to be ready or their business to be formalized before they begin their marketing efforts. My advice: Don’t wait. Market now.
Read MoreLately, Facebook has featured heavily in the news, oftentimes with a negative connotation. Numerous sources have advocated and cheered the deleting of Facebook profiles in the midst of the Cambridge Analytica scandal. While we aren’t here to talk politics, we are here to discuss effective digital marketing strategies. And as it relates to this scandal, Facebook isn’t going anywhere.
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