Digital Marketing Blog.
Our digital marketing blog breaks down countless marketing concepts, talks about industry news, and explores material that otherwise remains surface-level. A large part of the fun of our work is the education process, sharing ideas and concepts with clients and readers while bettering Rizzo Young in the process.
The Unfortunate Saga of Elon Musk and the Exodus of X Advertisers
Elon Musk's recent anti-advertising stance on social media platform X triggered a major exodus of advertisers, including Walmart, Apple, Disney, and IBM. With historical revenue heavily dependent on advertisers, Musk's controversial management decisions and potential losses of up to $75 million raise doubts about X's future. Advertisers are advised to reconsider their investment in X amidst concerns over accountability, revenue decline, and potential technical challenges.
Content Creation Mastery for Digital Marketers
In the ever-evolving world of digital marketing, content creation stands as a cornerstone of success. This comprehensive guide aims to equip you with the strategies and insights necessary to excel in content creation, ensuring that your digital marketing efforts not only reach but resonate with your target audience.
Social Media Ad Spending: The Growing Investment in Visual Platforms like Instagram
As the dynamic world of digital marketing evolves, it's evident that brands are making strategic shifts in where they allocate their budgets. At the heart of this transformation is the rise of visual content platforms, with a distinct emphasis on "Social Media Ad Spending".
TikTok Innovations: A Comprehensive Guide of Recent New Features
In the evolving landscape of social media, TikTok stands tall with its innovative features aimed at amplifying user experience and offering unmatched marketing opportunities. We delve deep into the recent changes on TikTok that every marketer should be keenly aware of.
Search Ads Toggle: Introducing TikTok's Innovative Leap Forward
With the digital landscape in constant flux, brands and businesses are always on the lookout for novel ways to reach their target audience. Among the trailblazers in this dynamic setting, TikTok, a dominant force in the realm of short-form video content, has once again expanded its horizons with the introduction of the "Search Ads Toggle."
Threads Personal Branding: Leveraging the New Twitter Alternative for Growth
Threads, the text-based conversation app launched by Instagram's parent company Meta, has swiftly gained traction as a potential Twitter alternative. Within its first month, Threads attracted over 100 million users, making it the fastest-growing social media platform in history.
Omnichannel Marketing: Creating an Unparalleled Customer Experience
In the rapidly changing digital world, omnichannel marketing allows brands to create an unparalleled customer experience. In a nutshell, an omnichannel approach focuses on marketing to an audience across multiple platforms.
2022 Social Media Trends: Embracing the Future of Connectivity
While initially designed as messaging boards and microblogging platforms, the most popular 2022 social media trends show just how far the digital world came over the past two decades.
Pin Posts on Instagram: Unveiling the New Grid Pinning Feature
After months of testing, social media users now have the ability to pin posts on Instagram. Formally referred to as “grid pinning”, Instagram users select three posts and lock them in place at the top of their profiles.
Social Selling: Marry Digital Channels with Proven Sales Techniques
Harnessed by sales reps across industries and around the globe, social selling incorporates digital channels into the sales process.
Human Attention Spans: Unpacking the 8-Second Myth
In recent years, many blame the increasing usage of social media for the decline of human attention spans. In a popularly cited statistic, magazines, newspapers, and other media outlets infamously cite that the average attention span declined to a mere 8 seconds.
TikTok Monetization in 2022: Its Reign of Dominance Persists
Heading into the New Year, many seek to understand TikTok monetization in 2022. Last year, TikTok seized the crown as the most downloaded app in the entire world.
Twitter Permanently Banned MTG Over Her Spread of COVID-19 Disinformation
On Sunday, Twitter permanently banned MTG (Marjorie Taylor Greene) over her spread of COVID-19 disinformation. To date, Marjorie Taylor Greene is the first United States Representative to face a permanent Twitter ban.
2021 Marketing Strategy
With a new year comes new challenges for marketers who must continue to evolve themselves and their businesses, while developing their 2021 marketing strategy.
Here are a few of the hottest 2021 marketing strategy trends that will help you stay ahead of the curve.
Facebook Allows Face Mask Ads
When the Coronavirus pandemic first reached the United States, it brought mass amounts of panic-buying, accompanied by those who took advantage of the hysteria and bought huge quantities of products to sell at an inflated price. There were nation-wide shortages of toilet paper, cleaning supplies, and face masks as everyone prepared to hunker down and protect themselves from contracting COVID-19.