Rizzo Young Marketing News
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#4 Thor Film Franchise
After a mediocre opening and less-than-stellar sequel, the Thor film franchise aimed for a complete rebrand. Helmed by director Taika Waititi, Thor: Ragnarök paved the way for inclusivity, relatable characters, and a nostalgic 80’s palette for a fresh new take on one of the original Avengers. With the release of Thor: Love and Thunder, Rick and Maria enter the world of Asgard for this episode of Marketing Pop, discussing what worked (and what didn’t) with the God of Thunder’s marketing strategy.
After a mediocre opening and less-than-stellar sequel, the Thor film franchise aimed for a complete rebrand. Helmed by director Taika Waititi, Thor: Ragnarök paved the way for inclusivity, relatable characters, and a nostalgic 80’s palette for a fresh new take on one of the original Avengers. With the release of Thor: Love and Thunder, Rick and Maria enter the world of Asgard for this episode of Marketing Pop, discussing what worked (and what didn’t) with the God of Thunder’s marketing strategy.