Rizzo Young Marketing News
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#5 The Blair Witch Project
Everyone wants to go viral. But at what cost? With Halloween around the corner, the Marketing Pop team takes a look back at the film that started it all, The Blair Witch Project. What originated as a student film project with a sparse budget exploded into a worldwide sensation and one of the most profitable movies of all time in terms of sheer ROI.
Everyone wants to go viral. But at what cost?
With Halloween around the corner, the Marketing Pop team takes a look back at the film that started it all, The Blair Witch Project.
What originated as a student film project with a sparse budget exploded into a worldwide sensation and one of the most profitable movies of all time in terms of sheer ROI.
How’d they do it?
A little resourceful marketing and fervent commitment to realism, playing up to the “based on a true story” narrative at a time when the internet dawdled in its infancy.
Although the movie forever changed the advertising landscape throughout pop culture, the price of eternal fame and glory didn’t come without its share of backlash…
#4 Thor Film Franchise
After a mediocre opening and less-than-stellar sequel, the Thor film franchise aimed for a complete rebrand. Helmed by director Taika Waititi, Thor: Ragnarök paved the way for inclusivity, relatable characters, and a nostalgic 80’s palette for a fresh new take on one of the original Avengers. With the release of Thor: Love and Thunder, Rick and Maria enter the world of Asgard for this episode of Marketing Pop, discussing what worked (and what didn’t) with the God of Thunder’s marketing strategy.
After a mediocre opening and less-than-stellar sequel, the Thor film franchise aimed for a complete rebrand. Helmed by director Taika Waititi, Thor: Ragnarök paved the way for inclusivity, relatable characters, and a nostalgic 80’s palette for a fresh new take on one of the original Avengers. With the release of Thor: Love and Thunder, Rick and Maria enter the world of Asgard for this episode of Marketing Pop, discussing what worked (and what didn’t) with the God of Thunder’s marketing strategy.