2022 Social Media Trends: Embracing the Future of Connectivity
While initially designed as messaging boards and microblogging platforms, the most popular 2022 social media trends show just how far the digital world came over the past two decades. Evolving from “digital town squares” social media now holds the future of innovation and technology, as well as advertising.
Online Misinformation Continually Present Among 2022 Social Media Trends
Since the 2016 United States Presidential election, misinformation morphed into a global hot-button issue. Even amongst 2022 social media trends, misinformation leads the charge as everyday users question the legitimacy of online resources.
As false narratives and inaccurate details flood social media platforms, businesses media outlets, politicians, and influencers do their best to counteract the noise. What’s in some ways shocking (and in other ways, not at all) is that studies show people are more likely to believe assertions that they hear more frequently.
Looking towards the coming years, lawmakers begin to take series regulatory action, penalizing digital juggernauts for negligence and other unethical deeds. For businesses, this leaves them adopting to constant rule changes as platforms strive to combat on the spread of online misinformation.
Lawmakers Debate AI Ethics and Algorithmic Transparency
As artificial intelligence (AI) develops, businesses need to be aware and ready to deal with it as far as ethics and transparency go. Among other 2022 social media trends, algorithmic transparency become a major talking point. In recent years, social media platforms turned to algorithms to decide what posts we see and when.
Do social media companies need to tell us how these algorithms work, so we can decide what to see? Lawmakers pontificate this ethical dilemma, and continual debate the proper legislative path forward.
In fact, MIT Sloan School of Management Associate Professor Dean Eckles says to drive innovation while moving safely forward with AI and algorithms, social media companies must disclose the inner workings of their technology. Whether this occurs willingly, or legally, is yet to be seen.
Machine Learning Enables Marketers to Forecast for Engagement
Engagement drives social media reach. The more users that interact with a piece of content, the more likely social media platforms further distribute that content to others. Alongside AI ethics, machine learning takes its place among 2022 social media trends.
Marketers need the ability to predict and forecast outcomes quickly. Machine learning enables marketers to accurately analyze data. In doing so, marketers identify trends for predictive assumptions about future habits. With this in mind, marketers create better content while crafting campaigns, determining messaging, and increasing conversions.
2022 Social Media Trends Embrace Visual Associations
Closing out the latest roster of 2022 social media trends sees the rise of visual associations. Across social media platforms, the content lifespan remains small. In a matter of hours, content either leaves an impression or falls into obscurity. This is especially true for platforms like Twitter, which also place character limitations.
To harness the power of visual associations, marketers research shapes and color palettes designed to enhance memorability. By doing so, marketers help their audience to form clear brand associations.
Incorporating 2022’s Social Media Trends into Your Digital Strategy
Social media rapidly changes, just as technology does. As global governments pass new regulations and large companies further fashion their foothold, the digital space grows increasingly competitive.
However, small and medium-sized businesses still hold plenty of opportunity to move first on younger concepts. To start incorporating these 2022 social media trends into your strategy, please book an Intro Conversation with the digital advertising and branding specialists at Rizzo Young Marketing LLC.