2023 Web Design: 4 Trends You Need to Know in New Year
2023 web design has come a long way since simple text and links. Now, designers and marketers have unlimited options when it comes to images, design, interactivity, features, and more.
And, in 2023, the boundaries will be pushed once again with these top web design trends for the new year.
1. User Engagement Features in 2023 Web Design
Interactivity has always been something that brands strive for in order to make stronger, more memorable connections with their audience. Experiential marketing, interacting on social media, personalized communications, and other forms of engagement makes for more effective marketing in 2023 Web Design.
That’s why, in 2023, brands are making concerted pushes to introduce more interactivity into their web presence. This can come in many forms from ‘gamifying’ content with quizzes and other games or just by using more complex web designs that encourage clicking and make your website a more entertaining experience on its own.
The Metaverse is another form of interactivity that some sites can make use of. Creating your own space within the Metaverse or introducing new items into it can be a way to imprint your brand here, too.
2. Creative Scrolling
To go along with new creative ways of 2023 design web layouts, new ways to scroll are giving designers new ways to uniquely represent visually interesting brands. This can mean sideways scrolling, continuous scroll, or parallax scrolling which allows scrolling to initiate action as a user moves through the site.
Scrolling is an action that nearly every visitor to your site will perform. Therefore, if you can make it more interesting or even a draw to continue browsing, it’s a creative way to enhance your site in 2023.
3. AI Use in 2023 Web Design
Artificial intelligence (AI) is all the rage right now for innovative marketers. In 2023 web design, this will be another area where it can be used. Now, web designers are using AI to create color palettes based on word prompts to capture the desired feel of a brand. Whether it’s comfortable, positive, or high energy, if you describe it, an AI can help you bring it to life.
4. Heavy Text and Custom Types
Some designers are choosing to with less imagery or intricate designs. Many are going with a more copy-focused hero page. It’s a time-honored tradition of putting the words you want to be seen at the front. It's also becoming a trend to do exactly that with 2023 Web Design.
Text-centric home pages are blunt, easy to understand, and eye-catching. When brands add their own, unique typefaces, these types of pages can be a much-needed break from the ultra-vibrant pages flooding the web.
To lay out a new strategy for your 2023 web design initiative, schedule an Intro Conversation with the digital advertising and branding specialists at Rizzo Young Marketing LLC.