2023 Instagram Strategies: Modernize Your Approach for Better Performance
2023 Instagram strategies are going to be a little different this year. Obviously, over the past year (and beyond), Instagram has seen maybe the most evolution of any social media platform. For one of the most popular, and fastest growing, platforms out there, it has become a mainstay for marketers to find, engage, and sell to their audiences.
With new ways to post, browse, sell, and engage, businesses that use Instagram in their strategies need to commit to understanding what trends in 2023 will drive success.
There are some familiar strategies that’ll show up again in 2023. Harnessing the power of influencers and video, but 2023 will also bring new challenges. The fall of organic reach and the ever-changing algorithm behind the platform’s explore tab will issues to solve.
Here’s a quick look into some of the key trends to know for Instagram marketing in 2023:
Reels Take Center Stage Among 2023 Instagram Strategies
The fastest growing feature on Instagram in 2022, Reels. Of course, Reels should be a critical part of every marketer’s Instagram strategy in 2023.
Consistently posting Reels on your account will boost engagement and follower count. Especially, if treated as a major part of your posting strategy.
Creators and Affiliate Marketing
As has been the trend for years now, brands will find that affiliate marketing, influencers, and hiring creators will continue to be a major focus point for marketers.
Therefore, money spent on affiliate marketing has grown every year over the past decade. Affiliate marketing and is expected to grow even more than the $8.2 billion spent last year.
Do It Live for Your 2023 Instagram Strategies
More businesses are finding ways to make use of Instagram’s live streaming features for a variety of reasons. From shopping to product demonstrations to webinars and more.
Of course, live videos are a rare chance to engage with your audience by answering questions and getting direct feedback instantly via comments. By 2026, live shopping will account for over 20% of all eCommerce sales on the platform.
Supplementing Organic Reach
43% of businesses who responded to Hootsuite’s annual social media trends survey reported that one of the biggest challenges in 2022 was the decline of organic reach.
This has put a focus on optimizing paid opportunities. So, in 2023 Instagram strategies should be boosting posts and improving ad targeting.
Augmented Reality
Create immersive content using augmented reality effects and filters to bring your products to life and provide unique (potentially viral) experiences for your audience.
Instagram has become a must-have for businesses in all industries and with many of features and tools available, it presents an interesting opportunity for those looking to grow their business online in 2023.
To incorporate these 2023 Instagram strategies into your business, book an Intro Conversation with the digital advertising and branding specialists at Rizzo Young Marketing LLC.