eCommerce Artificial Intelligence: A Smarter Way to Drive Sales

eCommerce Artificial intelligence or AI is often shrugged off as a buzzword, a fad, or just something too sci-fi to be real. But, in the last four years, business adoption of AI technology has risen 270%. This is because the real uses of it are making themselves apparent to businesses of all sizes and in all industries.

In eCommerce, the benefits of implementing AI can be measured in real dollars. Its adoption typically leads to happier customers, more sales, and better processes. Here are 5 ways that eCommerce businesses can implement AI to improve their operations.

eCommerce Artificial Intelligence Facilitates Smarter Search Functions

For eCommerce businesses with large product selections, it’s imperative that your customers can find what they're looking for quickly. Using AI to create smarter search functions on your site can be extremely helpful, time saving, and, potentially, customer producing.

This works because AI is able to understand shapes, images, tags, and keywords. So it can give customers what they want based on their search query. It can even begin predicting intent based on long-term trend monitoring.

Increase Conversion Rates with eCommerce Artificial Intelligence

eCommerce businesses are always looking to improve their conversion rates. With AI, there are many ways they can do that by using this technology to continue to target potential customers.

This is done is by setting up automations that attack abandoned carts. Artificial Intelligence can gather data about customers and site visitors. Then it can send the right content or information to abandoned shoppers to push them back toward their purchase.

Provide a Stronger, More Streamlined Customer Experience

With AI and machine learning, you can automate many customer experience experiences by allowing AI to guide customers through your service processes.

eCommerce Artificial Intelligence can learn customer tendencies and even predict next steps.

This saves the customer time because they do not have to wait for a customer service rep. Thus provides for a better experience than a typical automated customer service experience.

Additionally, chatbots can be programmed to help customers just arriving to your site to find what they need. This is done by answering questions and sending them to product pages.

Improving Recommendations for More Personalized Shopping

Modern consumers expect more than a cookie cutter experience. 71% of consumers expect a personalized experience when shopping online and most will become frustrated if they don’t get it.

eCommerce Artificial Intelligence can use past browsing history and customer activity to provide meaningful product recommendations. Including location-relevant content, suggest other products, and more to help people get exactly what they need.

Enhance the Sales Process Through eCommerce Artificial Intelligence

AI gathers data about your customers, your sales funnel, your communications, and much more to help you build out more effective and efficient sales processes. AI learns what it can and helps you make better decisions on when to follow up. As well as what content or information you should send.

Additionally, eCommerce Artificial Intelligence seamlessly integrates with the automated steps of your sales process. Helping to optimize content sent, email send times, messaging, and more based on past success.

AI is a common buzzword around marketing and sales circles in all industries. But in eCommerce, it’s a real and very helpful tool that to help boost sales and provide better customer experiences.

To launch your eCommerce strategy, book an Intro Conversation with the digital advertising and branding specialists at Rizzo Young Marketing.