Google My Business Local Ranking
With the prominence of Google Maps, local SEO has become of extreme importance for local businesses to make themselves known. When fighting against big chains that dominate the top of mind, being able to show up on top of search engine results pages, even above the larger chains, is your most powerful weapon to help capture business locally.
Make sure your business not only has a My Business page but is making the most of it.
The Benefits of Google My Business Local Ranking
When searching for a service or product that we need, most people’s first instinct these days is to Google it and, most of the time, the first thing they see are the businesses closest to them via the Google Maps section of the search engine results page. Those businesses are at the very top of the page with their contact info, address, website, and more information available right then and there.
That is the power of Google My Business.
If your business is not on Google My Business (and therefore not on Google Maps) it essentially does not exist. Your Google My Business page is your search engine hub. It will contain a link to your site, your address, your contact info, reviews, operating hours, and more key information that consumers are looking for to make a buying decision.
Building a Better Presence via Google My Business Local Ranking to Build a Local Presence
To get on Google My Business, you need to claim your business with Google. This is a short, simple process. First, if your business is not already on Google (not available on Maps) then you need to add it. If it already exists you must claim it and eventually verify it to claim it as the owner to manage its My Business page and respond to customers who leave reviews.
To verify your business, Google will send you a PIN which you will have to enter online. This PIN can be sent in several ways:
Postcard to a business address.
A phone call to the business’s phone number.
Email to business official email address.
Once you have the PIN, you simply enter it online to verify and start using Google My Business.
Search engines are by far the most popular option for consumers to use when searching for a service or product near them. Simple searches like ‘flooring near me’ will turn up hundreds of results, but at the very top, you will always find the Google My Business pages of those who have fully embraced local SEO.
To take advantage of Google My Business Local Ranking, book a Planning Session with the search engine optimizers at RizzoYoung.com.