Grow Your LinkedIn Social Presence

Many people build social media accounts without ever utilizing them to their full potential. While it is important to be on as many platforms as you can, it is even more important to make sure your accounts are actively doing what social media does best: connecting you with your audience.

Here are a few tips to help you get the most of your LinkedIn page.

Grow Your LinkedIn Social Presence by Posting Frequently

One of the easiest ways to establish yourself on any social network, including LinkedIn, is to stay active and post often. Social media’s biggest benefit is keeping you top of mind which means you need to find the balance between always being seen on timelines and being seen too much.

Too much posting, or posting bad posts or content, will lead to people unfollowing or even blocking you.

Grow Your LinkedIn Social Presence Through Audience Engagement

Make sure your posts are not always just sharing news stories or blogs. Find ways to engage your audience by asking questions, asking for recommendations, or tagging people to try and initiate real conversations in your comments. This is a great way to build an active community and build genuine relationships with customers and thought leaders in the industry.

Grow Your LinkedIn Social Presence by Sharing Your Best Content

Make sure everything you share (whether it be your own content or others) is top quality and relevant to current events or trends. Randomly posting about spring activities in the winter guarantees people will ignore your posts.

Find content that covers topics that are being talked about and include hashtags, links, and tags to people and trends, so your content is included in the conversation.

Grow Your LinkedIn Social Presence by Connecting with Others

Using your page to connect with other local businesses or business leaders is a great way to try and get your content shared and seen by more people in the area.

If you have business partners, tag them in posts where they come up or posts that are relevant to them or even write short blogs that feature them. Building a good relationship with other local businesses is mutually beneficial. Share each other’s content, comment on their posts, start hashtags together, and fully utilize LinkedIn’s community to your (and their) advantage.

Grow Your LinkedIn Social Presence Through SEO

Do not hide your social media presence! Every site page, blog, email, etc. should have links to your page and a friendly invitation to follow you for the latest content and updates. Give people every opportunity to find your page and connect with you.

LinkedIn is a powerful but often underutilized social media platform for businesses, especially those who mainly operate business to business. Build your page, stay active, ignite conversation, and find ways to connect with others to see true growth from a platform like LinkedIn.

To grow your LinkedIn social presence, book a Planning Session with the LinkedIn marketers at RizzoYoung.com.