Innovative Web Design
Indeed, the internet has grown so much in the past few years. We have seen a rapid change in technology, digital trends, and introductions to new platforms.
Likewise, it’s great to see web design continually evolving to accommodate user experience and satisfaction. Here are a few ways to showcase your website content while nurturing your target audience.
Color Schemes and Palettes
One of the most essential elements in web design, color develops a mood and leads users through an interface by creating visual scenes. Getting the right color schemes and palettes are vital aspects of creating an aesthetically effective website.
Ideally, limit your website to six colors as a maximum in order to not overwhelm users. Similarly, these colors should be of similar theme and tone. For instance, a rich burgundy doesn’t mesh well with hot pink. The right color palette works as an accent and creates a striking look in the overall website appearance.
Minimalism
Minimalism is a style or technique characterized by extreme sparseness and simplicity. This “less is more” approach, simplifies and declutters excessive elements, inviting the user to focus on reviewing the target content.
In tandem with the minimalism trend, white space, or negative space, has been on the rise. This web design technique guides users to clearly understanding the subject, creating a balanced, soothing experience.
Accessibility & Usability
In the process of designing a website, we consider both accessibility and usability. By doing so, it helps to make the content more inclusive towards a large-scale consumer.
In brief, “accessibility” assures people to access the same idea as everyone else. While “usability” is a quality attribute that measures how easy a user interface is to use.
Summary
Having all these perspectives will not only enrich the user experience, they’ll improve your brand, ultimately, forming a tight connection with your audience.
For guidance on creating innovative web design, reach out to the team at Rizzo Young.