LinkedIn Premium Company Page: Boost Business Visibility and Engagement
With the recent introduction of LinkedIn Premium Company Pages, businesses have a powerful new tool to elevate their presence, engage with their audience, and drive conversions like never before. In today's digital-first business landscape, standing out on LinkedIn is more important than ever. If you're looking to maximize your LinkedIn marketing efforts, this subscription-based service could be the game-changer you've been waiting for.
A LinkedIn Premium Company Page is a subscription-based service that helps businesses enhance their company presence and convert more LinkedIn members into clients. It grants access to premium features that are not available on standard LinkedIn Pages, giving businesses a competitive edge in visibility and engagement. Unlike Career Pages, which focus on attracting job seekers and showcasing company culture, Premium Company Pages are designed for client engagement and business growth.
Why Upgrade to a LinkedIn Premium Company Page?
A LinkedIn Premium Company Page is designed to enhance your business profile, attract high-value followers, and generate leads more effectively. It provides exclusive features that allow your business to engage with potential clients and stand out from competitors. Unlike standard LinkedIn Pages, this premium subscription grants access to advanced tools that optimize audience targeting, credibility, and brand visibility.
Here’s why you should consider upgrading:
Gain deeper insights into your audience with visitor analytics.
Increase page followers effortlessly with auto-invites.
Showcase your credibility with custom testimonials and awards.
Enhance engagement with AI-powered post assistance.
Improve conversion rates with a custom call-to-action button.
Key Features of LinkedIn's New Subscription Service
One of the standout features of Premium Company Pages is Who’s Visited My Page? This tool allows businesses to see eligible LinkedIn members who have visited their page each week, providing valuable insights into potential leads. By accessing visitor details, businesses can better understand their audience and take action, such as sending personalized invitations to follow their page.
Another crucial feature is Auto-Invite Engaged Members & Followers of Similar Pages. Unlike standard LinkedIn Pages, which limit invitations to 1st-degree connections, the Premium Company Page allows businesses to invite users who have interacted with their content, as well as followers of similar pages. This automated process increases follower count and strengthens brand visibility without manual effort. The Custom Call-to-Action (CTA) Button is another significant upgrade. Businesses can guide visitors toward desired actions, such as visiting a website, contacting customer service, or requesting a demo. These CTA buttons appear at the top of the LinkedIn Page, in search results, and alongside LinkedIn feed posts, ensuring high visibility and engagement.
Custom Testimonials to Build Trust is an essential feature that helps businesses showcase client feedback directly on their profile. By featuring an image and a quote from a satisfied customer, companies can enhance their credibility and build social proof. With Credibility Highlights, businesses can further establish authority by displaying notable achievements such as awards, certifications, and media features. These highlights appear in the About section, search results, and at the top of the LinkedIn Page, making them a visible indicator of excellence.
How to Get Started with LinkedIn Premium Company Page
Purchasing a LinkedIn Premium Company Page subscription is simple. A super admin of the Page can subscribe through the LinkedIn admin view. Once activated, all Page admins can access the Premium features, though some functionalities may be restricted to specific admin roles. It’s important to note that each Page requires a separate subscription, and subscriptions cannot be transferred between admins. If an admin who purchased the subscription is removed from the Page, they must cancel their subscription, and a new admin must re-subscribe.
The cost of a Premium Company Page subscription varies. To check the pricing, users can navigate to their LinkedIn homepage and look for options such as "Try Premium for $0," "Retry Premium for $0," or "Upgrade to Premium." LinkedIn will display on-screen instructions for completing the subscription process.
Is the Premium Company Page Right for Your Business?
If LinkedIn plays a crucial role in your marketing and client acquisition strategy, upgrading to a Premium Company Page is a smart move. With enhanced visibility, better engagement tools, and AI-powered content assistance, businesses can streamline their social media efforts while driving real business results. The ability to track page visitors, automate follower growth, and leverage credibility-building features makes it a worthwhile investment for brands looking to stand out.
Premium Company Pages are particularly beneficial for businesses that prioritize lead generation, brand authority, and audience engagement. If you’re serious about maximizing your LinkedIn presence and converting more prospects into clients, this tool offers the necessary features to support your growth.
Looking to optimize your LinkedIn strategy? Schedule an intro conversation with the social media marketing specialists at Rizzo Young Marketing.