Social Selling: Marry Digital Channels with Proven Sales Techniques

Harnessed by sales reps across industries and around the globe, social selling incorporates digital channels into the sales process.

Grow Your LinkedIn Social Presence

Many people build social media accounts without ever utilizing them to their full potential. While it is important to be on as many platforms as you can, it is even more important to make sure your accounts are actively doing what social media does best: connecting you with your audience.

Here are a few tips to help you get the most of your LinkedIn page.

Beware Bad LinkedIn Connections

LinkedIn has changed the professional world by combining the human connection aspects of social media in a business-minded environment which allows people to connect with others on a more professional level.

Social Media MarketingRick YoungSeptember 14, 2020Rizzo Young Marketing LLCLinkedIn

Spotting Fake Social Media Profiles

In today’s world, fake profiles are a common facet of social media. These fake social media profiles are used for different reasons, some more significant than others.

Because of this trend, learning how to spot them can mean a world of difference, both in terms of your business’ social media marketing strategy and in terms of the information that you take in and share.

Popular social media platforms, such as Instagram and Facebook, realize this and have been implementing new policies to try to limit these fake profiles on their platforms. However, even with these policies, it’s difficult to capture all of them.

So, here’s how you can begin to discern the real from the fake.

LinkedIn Events

Since 2002, LinkedIn has been the go-to social media platform for the business-savvy crowd. Widely embraced as “professional Facebook”, LinkedIn sees 303 million active users in any given month, placing it among the most popular social media platforms as we round out 2019.

But that doesn’t mean they’ve gotten lazy. If anything, LinkedIn continues to seek out novel paths of innovation, the latest of which arriving in the form of its brand-new Events tool.

Social Media MarketingRick YoungNovember 21, 2019Rizzo Young Marketing LLCLinkedIn

The Free Ride is Over

At the end of November, LinkedIn introduced a new privacy setting pertaining to user email addresses. Whereas businesses could previously download and export data on all of their connections (including their email address), LinkedIn now gives users a choice as to whether their email is downloadable.

Digital Advertising, Email MarketingRick YoungNovember 2, 2019Rizzo Young Marketing LLCLinkedIn

5 More SMM Tips

Standing out on social media isn't easy for a small business. Naturally, small businesses don't have the capital nor the brand awareness that a Fortune 500 company has. However, there are several steps that you can take to ensure that you're conveying a professional and credible tone across all of your social media channels.

Back in June, we shared five key tips for social media marketing. For those just starting to up their social media game, here are five more tips to get you going.