Pin Posts on Instagram: Unveiling the New Grid Pinning Feature
After months of testing, social media users now have the ability to pin posts on Instagram. Formally referred to as “grid pinning”, Instagram users select three posts and lock them in place at the top of their profiles.
Overall, this new feature offers game-changing creativity for creators, businesses, and influencers. Here’s how to take advantage of it.
Grid Pinning Gets Announced
On June 7th, 2022, Head of Instagram, Adam Mosseri, created a video announcing the grid pinning feature.
Adam Mosseri announces “Grid Pinning”, allowing users to pin posts on Instagram.
“Your profile is your space, so we’re looking for more ways to give you control over that experience.”
— Adam Mosseri, Head of Instagram
Conceptually, Facebook, TikTok, LinkedIn, and Twitter already allow content pinning. However, giving users the ability to pin posts on Instagram is a first. The social media giant seeks to enhance flexibility and creative freedom across accounts.
How to Pin Posts on Instagram
To pin posts on Instagram, log into the platform on a mobile device. Then, tap on your desired post or Reel. For Reels, they must be published on the main Instagram feed to pin them.
In the top-right corner of the post, tap the three dots. Next, tap “Pin to your profile”. Once done, the post zooms to the top of the feed.
Pin 3 posts to the top of your Instagram grid with the tap of a button.
Currently, Instagram caps its pinning ability to three posts. Pinned posts fill out the top row from right to left. Once users hit their limit of three, Instagram informs them and presents the option to replace their oldest post. If a user does so, the oldest post leaves the pinned row, and the newest one assumes the left-most spot.
Pin Posts on Instagram for Your Business Strategy
With the tap of a button, social media users can now pin posts on Instagram. As users gain this ability, the business community will most certainly take advantage of it.
Launching a promotion? Pin it.
Touting a best-selling product? Pin it.
Showcasing a major event? Pin it.
From portfolios to creative visuals, the possibilities are just opening up with grid pinning.
Launch Your Instagram Strategy in 2022
As accounts pin posts on Instagram, the grid pinning feature won’t be the last new update on the social media platform. Since April, Instagram engineers began evaluating another feature, which would allow users to rearrange their entire grid.
While that feature didn’t receive a full release yet, social media platforms like Instagram constantly roll out new benefits for their userbase. In the meantime, strategically employing existing features is a must for thriving businesses. To launch your Instagram strategy in 2022, schedule an Intro Conversation with the digital advertising and branding specialists at Rizzo Young Marketing.