Posts tagged Instagram
Summer 2024 Marketing Trends: Strategies for Success

As we approach summer 2024, the digital marketing landscape continues to evolve at a rapid pace. To stay ahead of the competition, businesses need to be aware of the latest trends and adapt their strategies accordingly. For digital marketing agencies, understanding these trends is crucial for helping clients achieve their marketing goals.

Read More
Emerging Dynamics in Social Media Marketing for 2024

As we leap into 2024, the landscape of social media marketing is evolving with unprecedented momentum, shaping the way brands interact with their audiences. Grasping the latest trends in this fast-paced digital realm is not just beneficial—it is essential for any business aiming to remain at the forefront of their industry. Here, we delve into the pivotal trends that are defining the future of social media and digital marketing in 2024.

Read More
Social Media Ad Spending: The Growing Investment in Visual Platforms like Instagram

As the dynamic world of digital marketing evolves, it's evident that brands are making strategic shifts in where they allocate their budgets. At the heart of this transformation is the rise of visual content platforms, with a distinct emphasis on "Social Media Ad Spending".

Read More
Chinese Spamouflage: Meta Cracks Down on 'Largest Ever' Operation

China, an economic and technological powerhouse, is delving into the realm of covert online operations on an unprecedented scale with the emergence of "Chinese Spamouflage". We shed light on the latest findings that expose the vast digital influence operations originating from China and span numerous platforms.

Read More
Rise of Twitter CEO Linda Yaccarino: Insights and Predictions

As the social media landscape continues to evolve, all eyes are on the new Twitter CEO, Linda Yaccarino, and her strategic moves. From outlining her vision for Twitter’s future to navigating the proverbial “glass cliff”, Linda Yaccarino appears to have quite a plan in store for one of the world’s leading social media platforms.

Read More
Beauty Industry Marketing Trends: Strategies to Watch for in 2023

Like most economic sectors, beauty industry marketing trends continue to evolve heading towards 2023. On the digital front, these trends quickly propel small manufacturers to globally renowned players.

Read More
Cross-Posting Facebook Stories

Facebook and Instagram are introducing the ability to cross-post stories on both platforms. If this is successful, it will make cross-platform users happy while simultaneously cutting down on regular posting times.

This is particularly important as social media managers and users spend a lot of time on content creation, sometimes even on duplicate content creation. With more stories available on Instagram, the algorithms will be able to do a better job of ranking what to show first.

Read More
Spotting Fake Social Media Profiles

In today’s world, fake profiles are a common facet of social media. These fake social media profiles are used for different reasons, some more significant than others.

Because of this trend, learning how to spot them can mean a world of difference, both in terms of your business’ social media marketing strategy and in terms of the information that you take in and share.

Popular social media platforms, such as Instagram and Facebook, realize this and have been implementing new policies to try to limit these fake profiles on their platforms. However, even with these policies, it’s difficult to capture all of them.

So, here’s how you can begin to discern the real from the fake.

Read More
Top 3 Tips to Be an Instagram Star!

Although one of the younger social media channels, Instagram has already grown to be one of the most popular. The U.S. featured 104.7 million users in 2018, only about 10% of the 1 billion users worldwide [RY1]. But every day, businesses log onto Instagram with no clue how to stand out, even if they’re doing well on other social media platforms. As a starting point, these three top tips will set you directly on the path to becoming an Instagram star.

Read More
The End of an Era?

The past few years have been rough for Facebook from a PR standpoint. From Russians using its platform to interfere in the 2016 election, to the selling of user data, to the infamous one-day outage, and more, the mega-corporation has become an easy target for public distrust. All of these events have led to to the latest bit of news surrounding Facebook: Congress clamoring for a breakup.

Read More