How To Utilize SEO During the Coronavirus

These are uncertain times for many small businesses. If you are a business with an online presence, you might be wondering how to manage your SEO projects amid the uncertainty. 

Consumers are not as willing to buy, pushing products is not as effective, and online marketing overall is experiencing a transformation. One of the best ways your online business marketing strategy can adapt is through its SEO. Here are some tips for optimizing your SEO during the COVID-19 pandemic. 

News Related SEO

Producing content that is current events is a great way to stay relevant. Optimizing an article with keywords about the coronavirus may be a part of a saturated SEO topic. Still, your business must have something relevant to the coronavirus, whether it is how your business is handling the coronavirus or how the industry as a whole is responding. 

This SEO strategy is important because now, more than ever, people are trying to stay informed. Searching Google or their favorite companies is a great way for people to stay connected.

Keep Optimizing

These are scary times, but we know that we will get through this. This bit of certainty means that businesses should continue to optimize their SEO. It is a hard time financially, but the best part about SEO is how cost-effective it is. 

Continue to create backlinks; continue to network; continue to produce great content. Doing all this work now will allow more time for search engines to index your site. So, the hard work now will pay off once everything starts to clear up. 

 

New Types of Content

With the coronavirus, we all seem to have more time on our hands and are online a lot more. A good practice is to use this time to expand the content you produce. 

In the past, you may not have had the time to produce videos, articles, reviews, or so on. but now, with this extra time, producing new types of content is a great idea. 

Videos are a great SEO tactic. Google ranks websites with high quality videos better. Use long-tailed keywords and embedded text transcripts in a blog post to further improve the SEO of your video. Take the time to look at and respond to the reviews your business has received online. 

Try new content to see what works! You might find a new content strategy that you can use even after things return to normal.

Update Your Email Marketing Campaign

One thing that probably needs to be updated is your business’s email marketing strategy. It is important to realize that consumers are getting bombarded with emails about coronavirus updates and how businesses are handling the epidemic. 

It is important that you, too, update your customers about how your business is handling the epidemic, but you do not want to bombard or worry them either. 

Creating an email marketing campaign that sticks to one point and provides quality information is what is needed out of your email marketing campaign. Do not email consumers with constant updates or products. Instead, relate with them through your campaign and offer your support the best that you can. 

To learn how to better optimize your SEO strategy, get in touch with SEO specialists at Rizzo Young Marketing.