SSL Certificates are More Important than Ever

It is no secret that the world of marketing is almost completely digital. Nearly every business has a website or some sort of social media presence. With so many users visiting sites, collecting and reporting data, SSL certificates are becoming more important than ever.

SSL certificates are encrypted security protocols that provide websites with privacy, user authentication, and data integrity. This protects both users and the business from hacked communication or leaked data. 

Sites that lack SSL certificates are an immediate turn-off for new visitors. The last thing anybody wants is for all their data to get stolen while they are surfing the web.

Here’s what you need to know about SSL certification for your website.

Security

Although SSL certificates have gotten heat for not being 100% bulletproof from hacks, they continue to improve. Today, nearly 80% of all websites have taken encrypted security measures. 

Nearly 100% of them are no longer susceptible to attacks from ROBOT, DROWN, or BEAST, some of the most common forms of attack. And, 95% of them are no longer susceptible to attacks from GOLDENDOODLE, Zombie POODLE, Sleeping POODLE, and 0-length oracle attacks.

While they are not bulletproof, having an SSL provides a much greater level of security than is otherwise available. 

Maintenance

One of the most common reasons that attacks still occur on SSL certified sites is because of improper maintenance. Like any other digital asset, SSLs require regular upkeep.

Poorly established servers are a major problem. Businesses should ensure that they have adequate server capabilities and that SSL certificates are properly integrated. 

There is software available, such as GlobalSign, that will run reports and diagnostics on your site and give feedback on improvements. It is important to take their reports seriously. Ignoring updates leaves your site even more vulnerable to attacks.

SSL certificates also come with expiration dates. If your certificate expires without your knowing, your site is at risk. There are certificate scanners available for you to use such as NetScanTools or XenArmor that can help you identify potential problems. 

Let’s Encrypt is advancing security even further. They now employ a multi-step validation process to weed out potential hackers. This ensures that certificates are not being incorrectly issued. 

For most businesses, the internet is a place to advertise their products and services. Properly installing an SSL certificate provides your site and its users the peace of mind they need to enjoy the web.

Want to learn more ways your website can improve? Get in touch with web design specialists at Rizzo Young Marketing.