Squarespace Appointment Scheduling

Squarespace recently announced its first major industry move with the purchase of Acuity Scheduling. Acuity is an appointment scheduling system for businesses to automate and manage leads and meetings online.

Squarespace was looking into releasing their own software, but they already had a partnership with Acuity. They decided to purchase the company and fully integrate their services into Squarespace’s hub. 

If you have not already integrated an appointment scheduling system for your business, now is the time, especially with how easy Squarespace has now made it. 

Here are some of the major benefits of an appointment scheduling system:

24/7 Appointment Scheduling

Even though your business might not be open 24/7, there is no reason your leads cannot come in around the clock. An appointment scheduling is always available online so new leads can sign up whenever works for them. 

Recent research actually revealed that nearly 40% of online appointments are scheduled after hours! Think of all the business you are passing up on. 

A Simple Process

The appointment scheduling systems automate everything making the process simple for both you and your new leads. You set up all the integrations with calendars, meeting software such as Zoom, and email reminders one time. Then, you just hop on the call at the right time. 

For the new leads, the process is equally simplified. They see exactly what they are signing up for online. They know the length of their call, what is going to be discussed, and what other details you might provide. 

It allows them to sign up when they are ready instead of hopping through multiple loops or playing phone tag with your business.

Fewer No Shows

No shows are an obvious problem for small and medium sized businesses, especially those in the service sector. Because the appointment scheduling comes with text or email reminders, your business is likely to experience fewer no shows. 

In fact, SMS reminders decreased no shows by 39%! Plus, with all the automation, there is less room for errors resulting in missed meetings. That means more leads and more customers for your business.

For those who still do not show, less time and money is being spent on them. The automated system reduces time otherwise being spent on calling leads and extracting certain data.

Google Integrations

Scheduling systems are making it easier to integrate your calendar with Google. This allows users who find your site in Google rankings to view the schedule directly rather than trying to navigate to your landing page themselves. 

Google likes this feature and boosts rankings for sites with it accordingly. This makes for even more visibility in the digital world. 

New Insights

You can include checklists, surveys, or other questionnaires in the appointment system to collect new types of data. This helps you better determine what type of services your leads are interested in. 

You can stop wasting time and money on services that are of little interest. And, you can start focusing on the few that generate you the most revenue. 

Want to add an appointment scheduling system to your website? Get in touch with email marketing specialists at Rizzo Young Marketing.