Email and SMS Marketing: Compare and Contrast Channel Benefits

In recent years, businesses around the world sought out new digital channels, including email and SMS marketing. Over time, companies seek out the latest tools to attract their audience, engage customers, and convert prospects.

Email Marketing, SMS MarketingRick YoungApril 15, 2023Rizzo Young Marketing LLCEmail Marketing, Email Newsletter, SMS Marketing Strategy, Podium, BirdEye, Open Rate, Click-Through Rate, Conversational Design

SMS Marketing Strategy: New Communication Techniques and Channel Benefits

Creating an SMS marketing strategy enables brands to communicate via a less-competitive channel with more of a direct reach. As businesses design fully integrated digital strategies, engaging with their target market grows more challenging.

Digital Advertising, BrandingRick YoungSeptember 23, 2022Rizzo Young Marketing LLCSMS Marketing Strategy, Podium, BirdEye