With a new season around the corner, businesses are evaluating their email list spring cleaning procedures. As one of the most effective digital marketing channels, email marketing is vital to a growing enterprise. However, even the best campaigns can fail if they’re sent to an outdated or poorly maintained email list. A cluttered email list filled with inactive subscribers, invalid addresses, or disengaged recipients can lower deliverability rates, increase spam complaints, and hurt your sender reputation. As we move further into 2025, keeping your email list in top shape is more important than ever. Email authentication standards are evolving, internet service providers (ISPs) are stricter about filtering spam, and customer engagement is critical to maintaining strong inbox placement.

Read More