In the ever-evolving landscape of digital advertising, Google is revolutionizing the industry with its groundbreaking technology - Google Generative AI.
Read More
Negative keywords are now being highlighted with an interesting new Google feature within its Ads platform. Businesses can now select account-level keywords that work across all campaigns.
Read More
Months ago, Google began promoting the new iteration of its tracking technology: Google Analytics 4, the follow-up to Universal Analytics.
Read More
For business owners outside of the marketing world, Google’s EAT Principle defines what it takes to achieve success with search engine optimization (SEO).
Read More
Search Engine Optimization (SEO) evolves just as any other marketing subset does, and voice search is the latest step in that evolution.
Read More
As big tech companies continue to face increased international scrutiny, Google News Showcase concerns sparked a new Germany antitrust probe.
Read More
On December 31st, 2021, the country of France fined Google and Facebook, 150 million euros and 60 million euros, respectively, over their exploitative use of cookies.
Read More
Halloween has come and gone, but these SEO horror stories are nonetheless scary.
If you are familiar with the world of SEO, then you know that things do not always go to plan, and when they go wrong… it can be disastrous. The thing is, there are plenty of resources online on how to correctly approach SEO, and what you should do, which is great! But there are not all that many resources showing the dark side of SEO, and how it can go wrong.
The sad thing is that most of the time, these SEO malpractices are not purposeful. Rather, they are often the result of people optimizing their websites poorly without actually realizing they are making a mistake (or doing something they can get penalized for). Here are some textbook examples of how not to approach SEO.
Read More
As soon as you open your business, you have entered the world of SEO marketing.
Whether you were aware of it or not, search engines have already begun scanning and indexing your company’s and employee’s digital properties to see how well they should rank.
Similar to any other form of marketing, SEO, also known as search engine optimization, can be enhanced over time. While every business is unique, there are overlapping SEO strategies that can provide better results in your online marketing leading to faster business growth and brand recognition.
Read More
Leave out the industry-specific jargon.
Read More
Stop wasting your time with Yelp.
Read More
The question that has been stirring nearly all business owners has been how to top the rankings on Google search engine results pages (SERPs). Has this been on your mind too?
Though Google doesn't precisely show its cards for the algorithm behind rankings, there are still methods for creating effective strategies for breaking down the walls. Let’s have a peek into some influential SEO trends.
Read More
It was only a matter of time, but now, Google+ has officially been marked for execution.
Although it started out promisingly enough, Google+ never really amounted to more than a discounted Facebook clone. And it’s surprising, really.
A platform designed by one of the greatest companies in the world should’ve had continents full of user data, preferences, and other resources need to create the best social media platform to ever exist.
Read More
Our marketing agency is based in Chicago, a town shared with extremely popular World Series champion, Anthony Rizzo. And articles on the champ dominated search results.
When we first formalized our company at the beginning of April, Rizzo Young Marketing’s SEO was virtually nonexistent. Being a new company, this makes perfect sense.
But with our combined backgrounds, Maria and I knew exactly where to start: Organic Content. We created social media profiles across every mainstream platform, created a secure, mobile-friendly website, and set up our Google My Business listing. But there was one major issue.
Read More