Posts tagged PR
COVID-19 PPC Strategy

One of the major marketing challenges amidst the COVID-19 pandemic is PPC or Pay Per Click marketing strategies.

A lot of businesses have been cutting their advertising budgets during these times. Reuters reports an estimated pullback of $26 billion in ad spend across the board, a 10.6% reduction. There are a couple of useful changes to help your business’s PPC strategy succeed during the coronavirus.

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