Peloton’s Brand Mismanagement: From Status Symbol to Cost Restructuring

Throughout the coronavirus pandemic, the advertising world explored few bigger stories than the continual tale of Peloton’s brand mismanagement. When the COVID-19 pandemic first started, many states throughout the country imposed lockdowns to mitigate the virus’ spread.

Branding, Social Media MarketingRick YoungJanuary 20, 2022Rizzo Young Marketing LLCPeloton, Sex and the City, And Just Like That, Exercise, Home Gym, COVID-19, Coronavirus, Remote Work