Branding Techniques for 2020

Businesses that are operating in 2020 have to focus on a variety of things to stay afloat. On top of boosting sales pipelines and ensuring they are always one step ahead of customers that are going to buy their products, one important aspect that all businesses have to focus on is branding. If you brand your products and services effectively, there's a high likelihood you'll reap the following benefits: increases in sales, better customer retention, boosted engagement, and much more. Below are four branding techniques most business owners and companies can utilize to make their 2020 branding efforts successful.

Business: A Story of Humans

For the past several years, I haven’t gone a single month without saying something along the lines of “Your customers aren’t buying from a business, they’re buying from you.”

This sentiment that I often share with clients, prospects, and colleagues is all too often lost in the modern-day world. For the vast majority of our clients, they fall in the small or medium-sized business bucket. These are individuals who are going out there each and every day, sharing their experiences, telling their story, and connecting with others on a more intimate level.

Blogging: New, Relevant Content

Everything we do is done to establish a brand for our clientele, regardless of whether they have a brand new business or have been around for years. For those who have been in operation for some time, we’ve noticed over the past five months that their reach tends to generally be limited to tight-nit communities.

Content Marketing, SEORick YoungNovember 2, 2019Rizzo Young Marketing LLCBlogging, Marketing 101

Marrying Marketing & Sales

Often, we find that when we speak with a potential client, they’ll frequently say something along the lines of “I don’t need marketing. I need sales!” If we had a nickel for every time we heard that one.

But the truth is that there’s a reason why every successful Fortune 500 company has a distinct department for both (and sub-departments within those departments). So, today we’d like to talk about why it’s important to marry marketing and sales together.

Small Business Marketing Essentials

Believe it or not, starting a small business is always a huge step forward. Despite the plethora of competition, in time, you’ll find that you have much more freedom, cash flow, and ownership than you ever would working for a much larger organization.

For me, one of the early lessons I learned is that I can’t do it all. For instance, you might be effective at running the day-to-day operations of your business, however, marketing might be a foreign concept.

But it doesn’t have to be daunting. As a matter of fact, there are four easy ways to launch your digital marketing strategy.

Building a Brand

When I was in college, one of the first marketing concepts I learned was about the power of a brand. “A brand is a promise,” my professor would say. “It’s a promise to your customers to uphold certain values that represent how you want to do business and be seen by the rest of the world.”

These values can range from creating the expectation of excellent customer service to following a code of ethics with each transaction. The important thing is that those values are consistent throughout a business’ life.

How I Beat Anthony Rizzo

Our marketing agency is based in Chicago, a town shared with extremely popular World Series champion, Anthony Rizzo. And articles on the champ dominated search results.

When we first formalized our company at the beginning of April, Rizzo Young Marketing’s SEO was virtually nonexistent. Being a new company, this makes perfect sense.

But with our combined backgrounds, Maria and I knew exactly where to start: Organic Content. We created social media profiles across every mainstream platform, created a secure, mobile-friendly website, and set up our Google My Business listing. But there was one major issue.

SEO, Social Media Marketing, Content MarketingRick YoungNovember 2, 2019Rizzo Young Marketing LLCGoogle

Don't Sell Yourself

One of the most common things Rizzo Young Marketing sees are businesses constantly trying to sell themselves. Whether it be through posting on social media, email marketing, or any form of print advertising, the only content they are providing is a sales pitch.