Building a Brand

When I was in college, one of the first marketing concepts I learned was about the power of a brand. “A brand is a promise,” my professor would say. “It’s a promise to your customers to uphold certain values that represent how you want to do business and be seen by the rest of the world.”

These values can range from creating the expectation of excellent customer service to following a code of ethics with each transaction. The important thing is that those values are consistent throughout a business’ life.

Easy Email Marketing

When I first started out as a digital marketing consultant, I thought that social media is the easiest value-added service to bring to clients. An astounding number of small businesses aren’t on social media right now, while their competitors have been absolutely crushing it. Plus, there are numerous platforms and each platform has its own “rules for success”. The market seemed to be wide open.

Email MarketingRick YoungNovember 2, 2019Rizzo Young Marketing LLCMarketing 101

Squarespace Begins Email Marketing

Let's play a word association game.

When the phrase "email marketing" comes to mind, what do you think of?

For many, they immediately picture a platform, such as MailChimp, Constant Contact, or ActiveCampaign. Although there are other companies out there focused on email marketing, these three have generally been the ringleaders for close to two decades.

However, that's all about to change.