Every day, businesses compile contacts to form their email marketing lists. Email marketing remains one of the most effective ways of communicating with your audience. In fact, 99% of people check their email daily!
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As a business, rolling out an effective email marketing strategy can go a long way in gaining your audience’s attention. With the growth of digital marketing, new methods of email marketing are being utilized to provide better results for businesses.
If your business has begun to fall behind with its email marketing campaigns, it is time to start using these new methods.
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Let's play a word association game.
When the phrase "email marketing" comes to mind, what do you think of?
For many, they immediately picture a platform, such as MailChimp, Constant Contact, or ActiveCampaign. Although there are other companies out there focused on email marketing, these three have generally been the ringleaders for close to two decades.
However, that's all about to change.
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