The majority of our clients didn't grow up with social media, apps, and even the major influx of the internet as a whole. By the time it came around, it was introduced as a world-changing disruptor, and it is.
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One of the most common things Rizzo Young Marketing sees are businesses constantly trying to sell themselves. Whether it be through posting on social media, email marketing, or any form of print advertising, the only content they are providing is a sales pitch.
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Despite what some may think, there's a huge discrepancy between personal and professional social media marketing. On a daily basis, countless businesses phone it in with their social media strategy, leading to a lack of reach, engagement, followers, and ultimately, sales.
But today, we're going to change the tide in your favor with these five basic, but key, tips for social media marketing.
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Let's play a word association game.
When the phrase "email marketing" comes to mind, what do you think of?
For many, they immediately picture a platform, such as MailChimp, Constant Contact, or ActiveCampaign. Although there are other companies out there focused on email marketing, these three have generally been the ringleaders for close to two decades.
However, that's all about to change.
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They are often seen as a blessing or a curse. Third-party reviews have the power to change not only how people perceive you, but how your business functions as a whole.
On the surface, reviews from platforms such as Google, Facebook, and Yelp are a tool for individuals to determine whether or not they should invest their time and money in a business. But on the back end, business owners find themselves haunted by negative scores.
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Regardless of how you position your business, there must be a readily apparent value proposition. This is one of the most fundamental concepts of marketing, yet it all too often seems to be misunderstood.
Every time you post to social media, send out an email newsletter, or launch a paid advertising campaign, you have mere seconds to capture your prospect’s attention. With such little time, you have to discern whether or not your offering is strong enough.
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You’ve just created a new social media account.
You put up your content, copy, and filled both with hashtags. But it’s eerily quiet.
No followers. No likes. No engagement.
Spooky.
After logging into a separate account, you tried searching for the account with issues.... and it wasn’t there.
It wasn’t listed as a follower. Its posts didn’t show up when you searched for the latest posts by hashtag. And it most certainly didn’t appear in the search results.
You’ve been ghost banned.
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Recently, I started taking a digital marketing course that mentioned the concept of marketing on Quora. After joining, I realized in no time at all that Quora is an easy way to demonstrate my digital marketing expertise.
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Throughout my time consulting, I’ve met numerous people who insist on waiting for their product to be ready or their business to be formalized before they begin their marketing efforts. My advice: Don’t wait. Market now.
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Lately, Facebook has featured heavily in the news, oftentimes with a negative connotation. Numerous sources have advocated and cheered the deleting of Facebook profiles in the midst of the Cambridge Analytica scandal. While we aren’t here to talk politics, we are here to discuss effective digital marketing strategies. And as it relates to this scandal, Facebook isn’t going anywhere.
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