Digital Marketing Blog.
Our digital marketing blog breaks down countless marketing concepts, talks about industry news, and explores material that otherwise remains surface-level. A large part of the fun of our work is the education process, sharing ideas and concepts with clients and readers while bettering Rizzo Young in the process.
Podium Fall 2025 Updates Include Smarter Automations & Human-AI Collaboration
Podium’s updates for fall 2025 bring a powerful suite of tools designed to help businesses automate smarter, communicate faster, and serve customers with greater context. The latest platform improvements, spanning Releases 25.9 and 25.10, introduce groundbreaking features like Branching Automations, AI Automation Summaries, Call Pop, and Pause AI. Together, they signal a major leap forward in how Podium users manage conversations, balance automation with human insight, and deliver personal, responsive service across every channel. This update continues Podium’s evolution as the go-to platform for customer messaging and reputation management for local businesses. From small practices to large enterprises, these new tools make every interaction more efficient while keeping human connection at the center. Whether it’s smarter workflows, instant caller context, or smoother handoffs between AI and staff, Podium’s latest features redefine what seamless customer communication looks like.
Email and SMS Marketing: Compare and Contrast Channel Benefits
In recent years, businesses around the world sought out new digital channels, including email and SMS marketing. Over time, companies seek out the latest tools to attract their audience, engage customers, and convert prospects.
SMS Marketing Strategy: New Communication Techniques and Channel Benefits
Creating an SMS marketing strategy enables brands to communicate via a less-competitive channel with more of a direct reach. As businesses design fully integrated digital strategies, engaging with their target market grows more challenging.