Digital Marketing Blog.
Our digital marketing blog breaks down countless marketing concepts, talks about industry news, and explores material that otherwise remains surface-level. A large part of the fun of our work is the education process, sharing ideas and concepts with clients and readers while bettering Rizzo Young in the process.
The Unfortunate Saga of Elon Musk and the Exodus of X Advertisers
Elon Musk's recent anti-advertising stance on social media platform X triggered a major exodus of advertisers, including Walmart, Apple, Disney, and IBM. With historical revenue heavily dependent on advertisers, Musk's controversial management decisions and potential losses of up to $75 million raise doubts about X's future. Advertisers are advised to reconsider their investment in X amidst concerns over accountability, revenue decline, and potential technical challenges.
Threads Personal Branding: Leveraging the New Twitter Alternative for Growth
Threads, the text-based conversation app launched by Instagram's parent company Meta, has swiftly gained traction as a potential Twitter alternative. Within its first month, Threads attracted over 100 million users, making it the fastest-growing social media platform in history.
Rise of Twitter CEO Linda Yaccarino: Insights and Predictions
As the social media landscape continues to evolve, all eyes are on the new Twitter CEO, Linda Yaccarino, and her strategic moves. From outlining her vision for Twitter’s future to navigating the proverbial “glass cliff”, Linda Yaccarino appears to have quite a plan in store for one of the world’s leading social media platforms.
Elon Musk's Twitter Strategy: Impact of His Poor Leadership Decisions
For anyone tuned into technology, the biggest story of the year is Elon Musk’s Twitter strategy, from its takeover to decision-making following the changing of the guard.
Twitter and Instagram Advertising: Why Marketers Now Double-Down on These Platforms
In the fast-moving world of social media content, Twitter and Instagram advertising became marketing havens for businesses.
Elon Musk Buying Twitter: Will the Sale Still Go Through?
In the social media world, there have been few bigger stories in 2022 than Elon Musk buying Twitter. Since the platform’s founding in 2006, Twitter quickly rose to prominence as a social media juggernaut. Originally designed as a “micro-blogging” platform, Twitter allowed celebrities, politicians, and everyday users to share their thoughts in a consolidated, yet witty, format.
Short-Form Video Content Surging in 2022
For those following the latest digital marketing trends, you probably noticed the sudden burst of short-form video content in 2022.
Twitter NFT Profile Pictures: The Latest Tech Integration for Twitter Blue
As social media platforms expand their offerings, Twitter NFT Profile Pictures give users the opportunity to link their cryptocurrency wallets and flex their social clout.
Twitter Permanently Banned MTG Over Her Spread of COVID-19 Disinformation
On Sunday, Twitter permanently banned MTG (Marjorie Taylor Greene) over her spread of COVID-19 disinformation. To date, Marjorie Taylor Greene is the first United States Representative to face a permanent Twitter ban.
Twitter Blue Pioneering Social Media Subscriptions in the World
Yesterday, Twitter announced its latest effort to reimagine the social media game: Twitter Blue. This latest offering from the global remote-based social media goliath presents the brand with a fresh way to generate revenue from its still-expanding user base.
Spotting Fake Social Media Profiles
In today’s world, fake profiles are a common facet of social media. These fake social media profiles are used for different reasons, some more significant than others.
Because of this trend, learning how to spot them can mean a world of difference, both in terms of your business’ social media marketing strategy and in terms of the information that you take in and share.
Popular social media platforms, such as Instagram and Facebook, realize this and have been implementing new policies to try to limit these fake profiles on their platforms. However, even with these policies, it’s difficult to capture all of them.
So, here’s how you can begin to discern the real from the fake.
Heighten Engagement
When starting a business, it’s easy to fall into the trap of “I need to be 100% business-oriented all the time.” Many people see owning a business as they’re brainchild, so they want it to be just perfect.
News flash!
People don’t like that.
5 More SMM Tips
Standing out on social media isn't easy for a small business. Naturally, small businesses don't have the capital nor the brand awareness that a Fortune 500 company has. However, there are several steps that you can take to ensure that you're conveying a professional and credible tone across all of your social media channels.
Back in June, we shared five key tips for social media marketing. For those just starting to up their social media game, here are five more tips to get you going.
Ghost Banning: The Spooky Side of Social Media
You’ve just created a new social media account.
You put up your content, copy, and filled both with hashtags. But it’s eerily quiet.
No followers. No likes. No engagement.
Spooky.
After logging into a separate account, you tried searching for the account with issues.... and it wasn’t there.
It wasn’t listed as a follower. Its posts didn’t show up when you searched for the latest posts by hashtag. And it most certainly didn’t appear in the search results.
You’ve been ghost banned.