Digital Marketing Blog.
Our digital marketing blog breaks down countless marketing concepts, talks about industry news, and explores material that otherwise remains surface-level. A large part of the fun of our work is the education process, sharing ideas and concepts with clients and readers while bettering Rizzo Young in the process.
The Controversial Ron DeSantis Campaign Launch: Unraveling the Twitter Meltdown
Ron DeSantis' much-anticipated presidential campaign launch took an unexpected turn, descending into a chaotic Twitter battleground. The past 24 hours highlight the tumultuous events surrounding the campaign, the detrimental impact of Ron DeSantis' actions, Elon Musk's provocative involvement, and the shortcomings of Twitter Spaces.
Rise of Twitter CEO Linda Yaccarino: Insights and Predictions
As the social media landscape continues to evolve, all eyes are on the new Twitter CEO, Linda Yaccarino, and her strategic moves. From outlining her vision for Twitter’s future to navigating the proverbial “glass cliff”, Linda Yaccarino appears to have quite a plan in store for one of the world’s leading social media platforms.
Creating a Thumb-Friendly Experience: Designing Mobile Websites with User Comfort in Mind
When it comes to website design, one often overlooked aspect is creating a "thumb-friendly" experience. In today's digital landscape, marketers and UX designers recognize the significance of considering how users navigate websites using their thumbs.
Omnichannel Marketing: Creating an Unparalleled Customer Experience
In the rapidly changing digital world, omnichannel marketing allows brands to create an unparalleled customer experience. In a nutshell, an omnichannel approach focuses on marketing to an audience across multiple platforms.
Prioritize Customer Retention Over Acquisition for an Improved Sales Strategy
Heading into 2023, businesses shifted their sales strategy to prioritize customer retention. In fact, acquiring new customers is 5x as expensive as simply retaining an existing customer.
Within Unlimited Acquisition: Meta Purchases Virtual Reality Startup in 2023
Along with Meta’s comprehensive involvement in the Metaverse, the tech giant now completed their Within Unlimited acquisition. At present-day. Mark Zuckerberg’s company invested billions of dollars into developing the Metaverse. With this latest move, the former “Facebook” seeks to establish their presence in the virtual reality (VR) space.
2023 Web Design: 4 Trends You Need to Know in New Year
2023 web design has come a long way since simple text and links. Now, designers and marketers have unlimited options when it comes to images, design, interactivity, features, and more.
2023 Instagram Strategies: Modernize Your Approach for Better Performance
2023 Instagram strategies are going to be a little different this year. Obviously, over the past year (and beyond), Instagram has seen maybe the most evolution of any social media platform.
Social Shopping: Effortlessly Blend eCommerce with Your Digital Marketing Strategy
As eCommerce sales dominated Black Friday and Cyber Monday, social shopping gained widespread acceptance as a new methodology for driving digital sales.
Elon Musk's Twitter Strategy: Impact of His Poor Leadership Decisions
For anyone tuned into technology, the biggest story of the year is Elon Musk’s Twitter strategy, from its takeover to decision-making following the changing of the guard.
Beauty Industry Marketing Trends: Strategies to Watch for in 2023
Like most economic sectors, beauty industry marketing trends continue to evolve heading towards 2023. On the digital front, these trends quickly propel small manufacturers to globally renowned players.
Website Color Theory: Make Color Palettes Work for Your Brand
In the world of website color theory, palettes generate more of an impact than many people presume. Certain colors give off different vibes to consumers.
2022 Holiday Marketing: Brands Now Planning for Increased Consumer Spending
Midway through October, brands around the country preemptively lay out their 2022 holiday marketing campaigns.
SMS Marketing Strategy: New Communication Techniques and Channel Benefits
Creating an SMS marketing strategy enables brands to communicate via a less-competitive channel with more of a direct reach. As businesses design fully integrated digital strategies, engaging with their target market grows more challenging.
Twitter and Instagram Advertising: Why Marketers Now Double-Down on These Platforms
In the fast-moving world of social media content, Twitter and Instagram advertising became marketing havens for businesses.
Google’s EAT Principle: Defining What it Takes for SEO Success
For business owners outside of the marketing world, Google’s EAT Principle defines what it takes to achieve success with search engine optimization (SEO).
Pin Posts on Instagram: Unveiling the New Grid Pinning Feature
After months of testing, social media users now have the ability to pin posts on Instagram. Formally referred to as “grid pinning”, Instagram users select three posts and lock them in place at the top of their profiles.
Memphis Web Design: Push New Boundaries with Bold Styles
Defining the 80’s art scene, designers in the 2020’s are now implementing Memphis web design.
Social Selling: Marry Digital Channels with Proven Sales Techniques
Harnessed by sales reps across industries and around the globe, social selling incorporates digital channels into the sales process.
Voice Search: Optimize Your Website for Stronger SEO
Search Engine Optimization (SEO) evolves just as any other marketing subset does, and voice search is the latest step in that evolution.