Digital Marketing Blog.
Our digital marketing blog breaks down countless marketing concepts, talks about industry news, and explores material that otherwise remains surface-level. A large part of the fun of our work is the education process, sharing ideas and concepts with clients and readers while bettering Rizzo Young in the process.
Email List Spring Cleaning: The 2025 Guide to Better Deliverability
With a new season around the corner, businesses are evaluating their email list spring cleaning procedures. As one of the most effective digital marketing channels, email marketing is vital to a growing enterprise. However, even the best campaigns can fail if they’re sent to an outdated or poorly maintained email list. A cluttered email list filled with inactive subscribers, invalid addresses, or disengaged recipients can lower deliverability rates, increase spam complaints, and hurt your sender reputation. As we move further into 2025, keeping your email list in top shape is more important than ever. Email authentication standards are evolving, internet service providers (ISPs) are stricter about filtering spam, and customer engagement is critical to maintaining strong inbox placement.
Semantic Search and User Intent: How AI is Shaping the Future of SEO
In recent years, artificial intelligence (AI) has transformed the world of search engine optimization (SEO) with the rise of semantic search and user intent strategies. With advancements like Google’s RankBrain and BERT, search engines have become smarter, focusing on understanding the meaning behind queries rather than simply matching keywords. This shift towards semantic search and user intent reshapes how businesses and marketers approach SEO.
No longer can SEO strategies rely solely on keyword stuffing or exact-match phrases. Today, success in SEO hinges on a deep understanding of what users truly want when they enter a query and the ability to create content that provides meaningful answers. Rizzo Young Marketing explores how semantic search works, the roles of RankBrain and BERT in driving this change, why user intent is now central to SEO, and how to optimize content for the future.
Automated Email Marketing: Unlocking Success with AI-Powered Platforms
Automated Email Marketing platforms have revolutionized how businesses engage with their customers through email campaigns. These innovative tools leverage the power of artificial intelligence (AI) to enhance the effectiveness of email marketing strategies by analyzing vast amounts of data, understanding customer behavior, and automating various aspects of the email marketing process.
Email and SMS Marketing: Compare and Contrast Channel Benefits
In recent years, businesses around the world sought out new digital channels, including email and SMS marketing. Over time, companies seek out the latest tools to attract their audience, engage customers, and convert prospects.
Email Marketing Lists: Keep Them Clean with Automation
Every day, businesses compile contacts to form their email marketing lists. Email marketing remains one of the most effective ways of communicating with your audience. In fact, 99% of people check their email daily!