Rizzo Young Marketing News
Stay up to date with the latest Rizzo Young Marketing news. This is your hub for official press releases, media coverage, and company updates. From new partnerships and client wins to podcast features and industry recognition, get the latest on how we’re growing, innovating, and making an impact across the digital marketing landscape.
#8 The Pink Tax
In our latest episode, we shed light on a pervasive issue that impacts mothers everywhere: the Pink Tax. Join Maria Rizzo and Rick Young as they delve into the gender-based pricing disparities that affect the wallets of women and how the Pink Tax disproportionately impacts women, from everyday essentials to family-focused products and services.
In our latest episode, we shed light on a pervasive issue that impacts mothers everywhere: the Pink Tax. Join Maria Rizzo and Rick Young as they delve into the gender-based pricing disparities that affect the wallets of women and how the Pink Tax disproportionately impacts women, from everyday essentials to family-focused products and services.
#7 The Last Of Us & Beaujolais Villages
In 2003, the Cordyceps outbreak spread around the world. While the United States government attempted to organize the last of humankind, a man named Bill chose to stay behind, making the most of his desolate small town.
As the years went by, a lone survivor by the name of Frank approached the town. At first glance, Bill made a deal with the stranger. A meal. A shower. Fresh clothes. And then Frank was to move on.
But with the delicate pour from a spare bottle of Beaujolais Villages, Frank wound up staying a long, long time. What seems like a trivial moment initially later turned into a bookended act of pure poetry. As a result, The Last of Us showrunners showed how to perfectly intertwine a French wine brand with its most heartfelt story.
In 2003, the Cordyceps outbreak spread around the world. While the United States government attempted to organize the last of humankind, a man named Bill chose to stay behind, making the most of his desolate small town.
As the years went by, a lone survivor by the name of Frank approached the town. At first glance, Bill made a deal with the stranger. A meal. A shower. Fresh clothes. And then Frank was to move on.
But with the delicate pour from a spare bottle of Beaujolais Villages, Frank wound up staying a long, long time. What seems like a trivial moment initially later turned into a bookended act of pure poetry. As a result, The Last of Us showrunners showed how to perfectly intertwine a French wine brand with its most heartfelt story.
#6 House Of The Dragon vs The Rings Of Power
When you play the Game of Thrones, you win or you fall into cultural obscurity. There is no middle ground.
After the original series’ final season(s) overhyped and underdelivered on years of premise, HBO sought to write a new story: One of redemption. Learning from history, the show bought in heavily to an “underdog” of a story, The House of the Dragon.
When you play the Game of Thrones, you win or you fall into cultural obscurity. There is no middle ground.
After the original series’ final season(s) overhyped and underdelivered on years of premise, HBO sought to write a new story: One of redemption. Learning from history, the show bought in heavily to an “underdog” of a story, The House of the Dragon.
But any good underdog needs an adversary of gargantuan proportions. Enter Jeffery Bezos, fourth richest man in the world and Lord of eCommerce and all we hold dear. “I want my Game of Thrones,” he beckoned to the team at Amazon Studios. And so, they set out to have it.
As the adage goes, “money talks” and Bezos turned this into a reality, spending a reported $715 million on the first season of The Lord of the Rings: Rings of Power, easily acquiring the title of most expensive TV show ever made.
With two of the most notorious fantasy franchises in history lined up for a dual of the fates, the Marketing Pop team of Maria and Rick take a look at two separate approaches and how they directly impacted fan perception throughout their release.
#5 The Blair Witch Project
Everyone wants to go viral. But at what cost? With Halloween around the corner, the Marketing Pop team takes a look back at the film that started it all, The Blair Witch Project. What originated as a student film project with a sparse budget exploded into a worldwide sensation and one of the most profitable movies of all time in terms of sheer ROI.
Everyone wants to go viral. But at what cost?
With Halloween around the corner, the Marketing Pop team takes a look back at the film that started it all, The Blair Witch Project.
What originated as a student film project with a sparse budget exploded into a worldwide sensation and one of the most profitable movies of all time in terms of sheer ROI.
How’d they do it?
A little resourceful marketing and fervent commitment to realism, playing up to the “based on a true story” narrative at a time when the internet dawdled in its infancy.
Although the movie forever changed the advertising landscape throughout pop culture, the price of eternal fame and glory didn’t come without its share of backlash…
#4 Thor Film Franchise
After a mediocre opening and less-than-stellar sequel, the Thor film franchise aimed for a complete rebrand. Helmed by director Taika Waititi, Thor: Ragnarök paved the way for inclusivity, relatable characters, and a nostalgic 80’s palette for a fresh new take on one of the original Avengers. With the release of Thor: Love and Thunder, Rick and Maria enter the world of Asgard for this episode of Marketing Pop, discussing what worked (and what didn’t) with the God of Thunder’s marketing strategy.
After a mediocre opening and less-than-stellar sequel, the Thor film franchise aimed for a complete rebrand. Helmed by director Taika Waititi, Thor: Ragnarök paved the way for inclusivity, relatable characters, and a nostalgic 80’s palette for a fresh new take on one of the original Avengers. With the release of Thor: Love and Thunder, Rick and Maria enter the world of Asgard for this episode of Marketing Pop, discussing what worked (and what didn’t) with the God of Thunder’s marketing strategy.
#3 Fenty Beauty & Savage X Fenty
Rick and Maria dive into Fenty Beauty and Savage X Fenty. Taking the concept of beauty and flipping it on its head, Rihanna set out to create products meant for all ethnicities, genders, and body types. Just four years after the Fenty Effect reimagined a ruthless industry, established brands struggle to play catchup.
With the onset of Fenty Beauty and Savage X Fenty, came a new wave of diversity throughout the marketing and advertising world.
While It Cosmetics launched 12 shades of foundation in 2018, Tarte (15), YSL (22), Fenty Beauty exploded on the scene with 40 spread evenly across skin tones.
When major retailers faced backlash for dubious loss prevention tactics, Fenty Beauty opened exclusively at Sephora, later expanding to ULTA Beauty.
As Victoria’s Secret’s male gaze stifled inclusivity and carried stores to permanently close, Savage X Fenty dove into retail, integrating the customer experience, innovative tech, and promoting the “Female Gaze”, so everyone can feel beautiful in their own skin.
Taking the concept of beauty and flipping it on its head, Rihanna set out to create products meant for all ethnicities, genders, and body types. Just four years after the Fenty Effect reimagined a ruthless industry, established brands struggle to play catchup.
#2 "The TikTok War" — Ukraine vs. Russia
Since the end of February, the Russia-Ukraine War captivated cable television, radio stories, and kitchen table conversations. But most importantly, it became the year’s biggest talking point throughout the social media world, and has been dubbed "The TikTok War".
The Rizzo Young team of Maria & Rick explore how social media is shaping the ongoing conflict in Episode 2 of Marketing Pop.
Since the end of February, the Russia-Ukraine War captivated cable television, radio stories, and kitchen table conversations. But most importantly, it became the year’s biggest talking point throughout the social media world, and has been dubbed "The TikTok War".
The Rizzo Young team of Maria & Rick explore how social media is shaping the ongoing conflict in Episode 2 of Marketing Pop.
#1 Peloton
Pop culture expresses marketing and advertising insights every day. The Rizzo Young Marketing team of Maria and Rick set out to share some of those insights in our brand-new podcast! First up? The rise and “tentative” fall of home fitness company Peloton.
Pop culture expresses marketing and advertising insights every day. The Rizzo Young Marketing team of Maria and Rick set out to share some of those insights in our brand-new podcast! First up? The rise and “tentative” fall of home fitness company Peloton.