Digital Marketing Blog.
Our digital marketing blog breaks down countless marketing concepts, talks about industry news, and explores material that otherwise remains surface-level. A large part of the fun of our work is the education process, sharing ideas and concepts with clients and readers while bettering Rizzo Young in the process.
Core Web Vitals: What Small Businesses Must Know in 2025
Core Web Vitals are now one of the most critical factors in how Google ranks your website; for small business owners, this has real consequences. In 2025, your site’s performance isn’t just a technical detail; it’s a direct reflection of how easy and dependable it is for customers to use. If your Squarespace website loads slowly, reacts poorly to clicks, or jumps around while loading, you could be losing both visibility and potential business.
Core Web Vitals: A Refined User Experience in 2025
As we approach 2025, Core Web Vitals remain a central focus for SEO and user experience optimization. These metrics—Largest Contentful Paint (LCP), Interaction to Next Paint (INP), and Cumulative Layout Shift (CLS)—play a pivotal role in Google’s search ranking algorithm, emphasizing the importance of delivering fast, responsive, and visually stable websites. By focusing on these areas, Google encourages site owners to prioritize user-centered improvements, ensuring smoother interactions and greater visitor satisfaction.
Semantic Search and User Intent: How AI is Shaping the Future of SEO
In recent years, artificial intelligence (AI) has transformed the world of search engine optimization (SEO) with the rise of semantic search and user intent strategies. With advancements like Google’s RankBrain and BERT, search engines have become smarter, focusing on understanding the meaning behind queries rather than simply matching keywords. This shift towards semantic search and user intent reshapes how businesses and marketers approach SEO.
No longer can SEO strategies rely solely on keyword stuffing or exact-match phrases. Today, success in SEO hinges on a deep understanding of what users truly want when they enter a query and the ability to create content that provides meaningful answers. Rizzo Young Marketing explores how semantic search works, the roles of RankBrain and BERT in driving this change, why user intent is now central to SEO, and how to optimize content for the future.
Squarespace Google Search Console
Squarespace, a popular website design platform, can now display Google Search Console reporting. Up until now, users had to verify their website with Google before being able to access Google Search Console Reports.