Digital Marketing Blog.
Our digital marketing blog breaks down countless marketing concepts, talks about industry news, and explores material that otherwise remains surface-level. A large part of the fun of our work is the education process, sharing ideas and concepts with clients and readers while bettering Rizzo Young in the process.
Summer 2024 Marketing Trends: Strategies for Success
As we approach summer 2024, the digital marketing landscape continues to evolve at a rapid pace. To stay ahead of the competition, businesses need to be aware of the latest trends and adapt their strategies accordingly. For digital marketing agencies, understanding these trends is crucial for helping clients achieve their marketing goals.
Emerging Dynamics in Social Media Marketing for 2024
As we leap into 2024, the landscape of social media marketing is evolving with unprecedented momentum, shaping the way brands interact with their audiences. Grasping the latest trends in this fast-paced digital realm is not just beneficial—it is essential for any business aiming to remain at the forefront of their industry. Here, we delve into the pivotal trends that are defining the future of social media and digital marketing in 2024.
Social Media Ad Spending: The Growing Investment in Visual Platforms like Instagram
As the dynamic world of digital marketing evolves, it's evident that brands are making strategic shifts in where they allocate their budgets. At the heart of this transformation is the rise of visual content platforms, with a distinct emphasis on "Social Media Ad Spending".
Chinese Spamouflage: Meta Cracks Down on 'Largest Ever' Operation
China, an economic and technological powerhouse, is delving into the realm of covert online operations on an unprecedented scale with the emergence of "Chinese Spamouflage". We shed light on the latest findings that expose the vast digital influence operations originating from China and span numerous platforms.
Rise of Twitter CEO Linda Yaccarino: Insights and Predictions
As the social media landscape continues to evolve, all eyes are on the new Twitter CEO, Linda Yaccarino, and her strategic moves. From outlining her vision for Twitter’s future to navigating the proverbial “glass cliff”, Linda Yaccarino appears to have quite a plan in store for one of the world’s leading social media platforms.
2023 Instagram Strategies: Modernize Your Approach for Better Performance
2023 Instagram strategies are going to be a little different this year. Obviously, over the past year (and beyond), Instagram has seen maybe the most evolution of any social media platform.
Beauty Industry Marketing Trends: Strategies to Watch for in 2023
Like most economic sectors, beauty industry marketing trends continue to evolve heading towards 2023. On the digital front, these trends quickly propel small manufacturers to globally renowned players.
Twitter and Instagram Advertising: Why Marketers Now Double-Down on These Platforms
In the fast-moving world of social media content, Twitter and Instagram advertising became marketing havens for businesses.
Pin Posts on Instagram: Unveiling the New Grid Pinning Feature
After months of testing, social media users now have the ability to pin posts on Instagram. Formally referred to as “grid pinning”, Instagram users select three posts and lock them in place at the top of their profiles.
Social Selling: Marry Digital Channels with Proven Sales Techniques
Harnessed by sales reps across industries and around the globe, social selling incorporates digital channels into the sales process.
Short-Form Video Content Surging in 2022
For those following the latest digital marketing trends, you probably noticed the sudden burst of short-form video content in 2022.
Meta’s Earnings Miss Hurts Wall Street More than Users
As an ongoing trend, Meta made headlines yet again, this time because of Meta’s earnings miss. However, the reality of the situation is that the ‘miss’ doesn’t affect day-to-day users, at least on a micro level
Instagram Content Scheduling
Businesses of all kinds are utilizing the power of social media tools like Instagram to grow a following and stay connected and communicative with their customers and community, the latest being Instagram content scheduling via Facebook.
Brand Awareness via Facebook & Instagram
Marketing and building brand awareness through social media are a must if you want to grow your business. It’s common knowledge that social media platforms are a fantastic way to get your products or services in front of the masses and build a fantastic brand image.
Cross-Posting Facebook Stories
Facebook and Instagram are introducing the ability to cross-post stories on both platforms. If this is successful, it will make cross-platform users happy while simultaneously cutting down on regular posting times.
This is particularly important as social media managers and users spend a lot of time on content creation, sometimes even on duplicate content creation. With more stories available on Instagram, the algorithms will be able to do a better job of ranking what to show first.
Spotting Fake Social Media Profiles
In today’s world, fake profiles are a common facet of social media. These fake social media profiles are used for different reasons, some more significant than others.
Because of this trend, learning how to spot them can mean a world of difference, both in terms of your business’ social media marketing strategy and in terms of the information that you take in and share.
Popular social media platforms, such as Instagram and Facebook, realize this and have been implementing new policies to try to limit these fake profiles on their platforms. However, even with these policies, it’s difficult to capture all of them.
So, here’s how you can begin to discern the real from the fake.
Unfold Your Social Media Stories
Squarespace's recent Unfold acquisition is the answer to your question. In the realm of spontaneity, small and medium businesses have been struggling to build their brand presence with minimal marketing revenue spent.
Top 3 Tips to Be an Instagram Star!
Although one of the younger social media channels, Instagram has already grown to be one of the most popular. The U.S. featured 104.7 million users in 2018, only about 10% of the 1 billion users worldwide [RY1]. But every day, businesses log onto Instagram with no clue how to stand out, even if they’re doing well on other social media platforms. As a starting point, these three top tips will set you directly on the path to becoming an Instagram star.
The End of an Era?
The past few years have been rough for Facebook from a PR standpoint. From Russians using its platform to interfere in the 2016 election, to the selling of user data, to the infamous one-day outage, and more, the mega-corporation has become an easy target for public distrust. All of these events have led to to the latest bit of news surrounding Facebook: Congress clamoring for a breakup.
“Say, “Cheese”!”: Experiencing Instagram Culture
This past Saturday night, I attended Jack's Pumpkin Nights Pop-Up near Goose Island. For me, the experience left much to be desired.
But as I looked around, I realized that this event was never built for someone like me. It’s built for the Instagram Culture.