Digital Marketing Blog.
Our digital marketing blog breaks down countless marketing concepts, talks about industry news, and explores material that otherwise remains surface-level. A large part of the fun of our work is the education process, sharing ideas and concepts with clients and readers while bettering Rizzo Young in the process.
Core Web Vitals: What Small Businesses Must Know in 2025
Core Web Vitals are now one of the most critical factors in how Google ranks your website; for small business owners, this has real consequences. In 2025, your site’s performance isn’t just a technical detail; it’s a direct reflection of how easy and dependable it is for customers to use. If your Squarespace website loads slowly, reacts poorly to clicks, or jumps around while loading, you could be losing both visibility and potential business.
Optimize Core Web Vitals: Tools to Measure & Improve UX
To optimize Core Web Vitals effectively, leveraging specialized tools is essential. Core Web Vitals—comprising metrics like Largest Contentful Paint (LCP), Interaction to Next Paint (INP), and Cumulative Layout Shift (CLS)—are critical indicators of site performance and user experience, directly impacting SEO. With tools like Google PageSpeed Insights, Lighthouse, and the Web Vitals Extension, site owners and developers can obtain actionable insights into each metric. Each tool brings unique features, helping you evaluate your website's performance from different angles and identify improvement areas.