Digital Marketing Blog.
Our digital marketing blog breaks down countless marketing concepts, talks about industry news, and explores material that otherwise remains surface-level. A large part of the fun of our work is the education process, sharing ideas and concepts with clients and readers while bettering Rizzo Young in the process.
Brutalism in Website Design and Why It’s a Growing Trend
As time goes on, artistic styles change, and in 2022, the time has arrived for brutalism in web design. For those casually perusing the web, you might have stumbled upon a website lately that looks more art piece than website.
Sally’s Seashells: How Squarespace & Zendaya Created an Effective Super Bowl Ad
While companies vie for Super Bowl advertising glory annually, “Sally’s Seashells” dominated this year’s attention.
Short-Form Video Content Surging in 2022
For those following the latest digital marketing trends, you probably noticed the sudden burst of short-form video content in 2022.
Meta’s Earnings Miss Hurts Wall Street More than Users
As an ongoing trend, Meta made headlines yet again, this time because of Meta’s earnings miss. However, the reality of the situation is that the ‘miss’ doesn’t affect day-to-day users, at least on a micro level
Twitter NFT Profile Pictures: The Latest Tech Integration for Twitter Blue
As social media platforms expand their offerings, Twitter NFT Profile Pictures give users the opportunity to link their cryptocurrency wallets and flex their social clout.
Peloton’s Brand Mismanagement: From Status Symbol to Cost Restructuring
Throughout the coronavirus pandemic, the advertising world explored few bigger stories than the continual tale of Peloton’s brand mismanagement. When the COVID-19 pandemic first started, many states throughout the country imposed lockdowns to mitigate the virus’ spread.
Conversational Design: Fundamentals for Strengthening Your Website Interactions
As artificial intelligence continues to evolve, businesses plan on implementing conversational design elements into their website experience. Essentially, designers incorporate conversational design to strengthen human-AI interaction.
TikTok Monetization in 2022: Its Reign of Dominance Persists
Heading into the New Year, many seek to understand TikTok monetization in 2022. Last year, TikTok seized the crown as the most downloaded app in the entire world.
Twitter Blue Pioneering Social Media Subscriptions in the World
Yesterday, Twitter announced its latest effort to reimagine the social media game: Twitter Blue. This latest offering from the global remote-based social media goliath presents the brand with a fresh way to generate revenue from its still-expanding user base.
2021 Marketing Strategy
With a new year comes new challenges for marketers who must continue to evolve themselves and their businesses, while developing their 2021 marketing strategy.
Here are a few of the hottest 2021 marketing strategy trends that will help you stay ahead of the curve.
Google My Business Local Ranking
With the prominence of Google Maps, local SEO has become of extreme importance for local businesses to make themselves known. When fighting against big chains that dominate the top of mind, being able to show up on top of search engine results pages, even above the larger chains, is your most powerful weapon to help capture business locally.
Make sure your business not only has a My Business page but is making the most of it.
Brand Awareness via Facebook & Instagram
Marketing and building brand awareness through social media are a must if you want to grow your business. It’s common knowledge that social media platforms are a fantastic way to get your products or services in front of the masses and build a fantastic brand image.
Expert Branding in 2020
Strong branding and brand awareness is a key component of any successful company. It’s vital that consumers recognize your brand easily, and can link that brand instantaneously with a great product or service. All this just from recognizing your logo, colors, or slogan.
The “One Brand” Marketing Strategy
Brand marketing has always been one of the most significant marketing strategies used by companies. But although it may seem obvious at first that a company should have a recognizable brand, it is actually a bit more complicated than it appears on the surface. Brand marketing may have been at the strategic forefront for quite a while, but there are companies that have taken the idea of using their brand as their number one strategy to another level.
Branding Techniques for 2020
Businesses that are operating in 2020 have to focus on a variety of things to stay afloat. On top of boosting sales pipelines and ensuring they are always one step ahead of customers that are going to buy their products, one important aspect that all businesses have to focus on is branding. If you brand your products and services effectively, there's a high likelihood you'll reap the following benefits: increases in sales, better customer retention, boosted engagement, and much more. Below are four branding techniques most business owners and companies can utilize to make their 2020 branding efforts successful.
The Best Marketing Podcasts
Podcasts are a fun source for listening to entertaining discussion, hearing interesting stories, and learning new skills. In the marketing industry, there are already hundreds (if not thousands) of easily accessible podcast channels to choose from.
While this creates information overload for those trying to cut through fat, we’ve put together a compilation of some of the most valued marketing podcasts available today.
Are Super Bowl Ads Worth the Price?
The Super Bowl is one of the most anticipated and watched sporting events every year. With millions of people watching the Super Bowl, it is has easily become THE marketplace for companies looking to gain new customers.
If you have watched a Super Bowl, you know that some of the best commercials are aired during the game. Companies go all out spending millions of dollars for commercials. In fact, the average price for a 30-second slot is over $5 million!
With all this hype about the Super Bowl commercials, it leaves some people wondering if spending money on a Super Bowl ad is worth the price.