Digital Marketing Blog.
Our digital marketing blog breaks down countless marketing concepts, talks about industry news, and explores material that otherwise remains surface-level. A large part of the fun of our work is the education process, sharing ideas and concepts with clients and readers while bettering Rizzo Young in the process.
Goodbye, Google+
It was only a matter of time, but now, Google+ has officially been marked for execution.
Although it started out promisingly enough, Google+ never really amounted to more than a discounted Facebook clone. And it’s surprising, really.
A platform designed by one of the greatest companies in the world should’ve had continents full of user data, preferences, and other resources need to create the best social media platform to ever exist.
Parallax Isn’t Passé
Web development and design techniques are constantly in flux. Within a single year, a multitude of new trends will pop up to phase out the “old” ones.
In the case of parallax, it’s been incorporated in web design since 2011. Yet, this design technique is still picking up steam with the mainstream public.
Expats for a Week
For those who have followed us on social media throughout the week, you’ll know that Maria [Rizzo] and I just returned from vacationing in Positano. However, you may not know that this is the first vacation we’ve attempted to take in a little over a year and a half.
Admittedly, I was pretty high-strung going into it. When I thought of all the emails I receive on a daily basis, the thought of it just seemed nauseating.
How I Beat Anthony Rizzo
Our marketing agency is based in Chicago, a town shared with extremely popular World Series champion, Anthony Rizzo. And articles on the champ dominated search results.
When we first formalized our company at the beginning of April, Rizzo Young Marketing’s SEO was virtually nonexistent. Being a new company, this makes perfect sense.
But with our combined backgrounds, Maria and I knew exactly where to start: Organic Content. We created social media profiles across every mainstream platform, created a secure, mobile-friendly website, and set up our Google My Business listing. But there was one major issue.
Easy Email Marketing
When I first started out as a digital marketing consultant, I thought that social media is the easiest value-added service to bring to clients. An astounding number of small businesses aren’t on social media right now, while their competitors have been absolutely crushing it. Plus, there are numerous platforms and each platform has its own “rules for success”. The market seemed to be wide open.
5 More SMM Tips
Standing out on social media isn't easy for a small business. Naturally, small businesses don't have the capital nor the brand awareness that a Fortune 500 company has. However, there are several steps that you can take to ensure that you're conveying a professional and credible tone across all of your social media channels.
Back in June, we shared five key tips for social media marketing. For those just starting to up their social media game, here are five more tips to get you going.
Is the Internet “Safe”?
The majority of our clients didn't grow up with social media, apps, and even the major influx of the internet as a whole. By the time it came around, it was introduced as a world-changing disruptor, and it is.
Don't Sell Yourself
One of the most common things Rizzo Young Marketing sees are businesses constantly trying to sell themselves. Whether it be through posting on social media, email marketing, or any form of print advertising, the only content they are providing is a sales pitch.
5 Key Tips for Social Media Marketing
Despite what some may think, there's a huge discrepancy between personal and professional social media marketing. On a daily basis, countless businesses phone it in with their social media strategy, leading to a lack of reach, engagement, followers, and ultimately, sales.
But today, we're going to change the tide in your favor with these five basic, but key, tips for social media marketing.
Squarespace Begins Email Marketing
Let's play a word association game.
When the phrase "email marketing" comes to mind, what do you think of?
For many, they immediately picture a platform, such as MailChimp, Constant Contact, or ActiveCampaign. Although there are other companies out there focused on email marketing, these three have generally been the ringleaders for close to two decades.
However, that's all about to change.
Third-Party Reviews: The Future of Your Business
They are often seen as a blessing or a curse. Third-party reviews have the power to change not only how people perceive you, but how your business functions as a whole.
On the surface, reviews from platforms such as Google, Facebook, and Yelp are a tool for individuals to determine whether or not they should invest their time and money in a business. But on the back end, business owners find themselves haunted by negative scores.
Where’s the Value?
Regardless of how you position your business, there must be a readily apparent value proposition. This is one of the most fundamental concepts of marketing, yet it all too often seems to be misunderstood.
Every time you post to social media, send out an email newsletter, or launch a paid advertising campaign, you have mere seconds to capture your prospect’s attention. With such little time, you have to discern whether or not your offering is strong enough.
Ghost Banning: The Spooky Side of Social Media
You’ve just created a new social media account.
You put up your content, copy, and filled both with hashtags. But it’s eerily quiet.
No followers. No likes. No engagement.
Spooky.
After logging into a separate account, you tried searching for the account with issues.... and it wasn’t there.
It wasn’t listed as a follower. Its posts didn’t show up when you searched for the latest posts by hashtag. And it most certainly didn’t appear in the search results.
You’ve been ghost banned.
Quora Marketing: Strut Your Stuff
Recently, I started taking a digital marketing course that mentioned the concept of marketing on Quora. After joining, I realized in no time at all that Quora is an easy way to demonstrate my digital marketing expertise.
Don't Wait. Market Now.
Throughout my time consulting, I’ve met numerous people who insist on waiting for their product to be ready or their business to be formalized before they begin their marketing efforts. My advice: Don’t wait. Market now.
Facebook Isn't Going Anywhere
Lately, Facebook has featured heavily in the news, oftentimes with a negative connotation. Numerous sources have advocated and cheered the deleting of Facebook profiles in the midst of the Cambridge Analytica scandal. While we aren’t here to talk politics, we are here to discuss effective digital marketing strategies. And as it relates to this scandal, Facebook isn’t going anywhere.